Coffee Online Shop Business Concept

Admission Essay
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Admission Essay: Coffee Online Shop Business Concept
The business idea is to open an online coffee shop to deliver coffee to doorsteps in New York City. According to National Coffee Association, coffee consumption reached 66% in 2022, more than water. In addition, the average American drinks 3.1 cups a day, and 84% prefer coffee at home and flavored coffee. Henceforth, the shift of 14% from 2020 to 2022 highlighted the massive demand for coffee in the New York region. In that case, the online coffee shop is an opportunity to attain a good market share by targeting the coffee drinkers at home by serving them high-quality and flavored coffees on doorsteps.
Core Product
The online coffee shop will provide coffee in different flavors, including espresso, blueberry cobbler, mocha, hazelnut, vanilla, chocolate, strawberry, pumpkin spice, butterscotch, amaretto, and caramel. Along with coffee, the online shop delivers coffee and breakfast items. Based on the quality and unique flavors, the business targets the customers. Also, the business will focus on eco-friendly packaging to maintain sustainability in the coffee industry.
Target Market
Based on the growing demand for coffee in the US, specifically in New York, the business will initially target the people within New York as they start their day with a cup of coffee. The brand will target the market based on geographic, psychographic, and demographic segmentation. In the case of the geographic segmentation, the online coffee shop will target people surrounded ...