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Essay Available:
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3 pages/β‰ˆ825 words
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Style:
APA
Subject:
Business & Marketing
Type:
Admission Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Statement of Purpose: MS in Integrated Marketing

Admission Essay Instructions:

Statement of Purpose — (500 Words MINIMUM || ~550 Words Suggested)
Please develop an essay of NO SHORTER THAN 500 words (typed, double-spaced) that discusses your professional goals and addresses each of the following questions:
• Why is this Graduate program right for you, both academically and professionally?
• What might you contribute to the program, both as a student and afterwards?
You can discuss from the following elements
1. What are your short term and long-term goals following your time as an MS in Integrated Marketing candidate? Examples of companies that MS candidates go on to pursue include:
a. American Express
b. Shiseido
c. Tencent
d. Nielsen
e. Microsoft
f. IBM
g. L’Oréal
h. Coca Cola
i. Bank of China
2. Why do you want to pursue the MS in Integrated Marketing program? Why do you think this program is the best program to help you achieve your goals?
i) You may elaborate on aspects of the MS curriculum along with certain courses you are particularly interested in as they relate to your professional and academic objectives(https://www(dot)sps(dot)nyu(dot)edu/homepage/academics/masters-degrees/ms-in-integrated-marketing/curriculum.html)
ii) Please specify a specific Concentration you hope to pursue as an MS candidate and why you feel this concentration will aid your professional and academic development. Concentrations include:
a. Brand Management
b. Digital Marketing
c. Marketing Analytics
d. For more information, please visit: https://www(dot)sps(dot)nyu(dot)edu/homepage/academics/masters-degrees/ms-in-integrated-marketing/curriculum.html
3. Why are you the ideal fit for the MS program?
i) You can mention certain professional experiences/extracurricular affiliations that have highlighted contributions you have made
ii) You may elaborate on the specific reasoning behind your interest of wanting to learn more about Integrated Marketing and its associated subjects based on your past academic and/or research experiences
iii) You make include previous courses/certificates that you have taken that have influenced your interest in the study of Integrated Marketing at the graduate level
iv) You may include previous experience demonstrating soft skills such as leadership, communication, problem-solving, teamwork, etc.
v) You may elaborate on your experiences as an international student (if applicable) and how you intend to contribute to the student community at NYU
OPTIONAL Supplemental Information Question — (100-200 Words Suggested)
Please use the space below to provide any additional information you wish to bring to the attention of the Admissions Committee. This may include current or past gaps in employment, details on previous academic performance or any other relevant information.

Admission Essay Sample Content Preview:

Statement of Purpose
Student Name
University
Course
Professor’s Name
Date
What are your short term and long-term goals following your time as an MS in Integrated Marketing candidate?
After completing the MS in Integrated Marketing program, I aim to work in the marketing department at Coca-Cola to create robust multi-sensory brand experiences within the stores in the short term. Working in the marketing department would be an opportunity to use my knowledge to create and implement marketing strategies using various tactics and channels. Along with this, I purpose to demonstrate and appraise the impact of my marketing campaigns and tactics on company revenue, brand awareness, as well as other vital metrics in the short term. I plan to achieve the short-term goals within the first year of joining Coca-Cola Company. With respect to long-term goals, I will be positioning myself to transition from the classical marketing roles to becoming a brand manager. I think the critical thinking and relationship-building skills acquired when working on the short term goals would translate easily to core competencies central to working as a brand manager. Working as a brand manager would build my experience as a marketing strategist, utilizing tools central to designing and implementing marketing campaigns, revitalizing the company’s brand, influencing consumer behavior, and evaluating the marketing impact.
Why do you want to pursue the MS in Integrated Marketing program? Why do you think this program is the best program to help you achieve your goals?
I want to pursue the MS in Integrated Marketing program to acquire the skills necessary to augment firm competitiveness in the increasingly volatile and dynamic business environment. The program would provide me with marketing strategies and best practices to understand the business environment factors that influence business competitiveness and sustainability. Marketing strategies drive brand management, thus reiterating that the program corresponds to my long-term goals. The program would help me achieve my dream of being a brand manager because it includes a brand management concentration to help build my professional and academic development. Brand management concentration will support my academic development because it builds my knowledge base on the marketing mix and offers more marketing and business knowledge than a degree emphasizing only branding or advertising. The concentration builds my professional development by preparing me for a brand ma...
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