Apple Inc. Revenues and Market Capitalization

Individual Case Preparation
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Individual Case Preparation
Executive Summary
Purpose of Report
On 12th February 2020, Apple Inc. had revenues of over $265 billion and $1.4 trillion market capitalization (Johnson, 2020). The report shows the successes of the company and suggests how its complex global supply chain should be redesigned to align with current Apple’s strategic objectives. In other words, Apple’s dominance in the technology industry has been significantly challenged by incumbent competitors.
Methods
Fraser Johnson depicts the primary products and services that have contributed to the growth of Apple Inc. since the company was established in 1976. Specifically, iPhone is the primary product that has significantly contributed to Apple’s success. However, Apple Inc. might not sustain its economic position in the future if it relies on iPhone.
Findings and Conclusions
The primary finding is that Apple Inc. might not repeat its success based on iPhone despite spending billions on research and development annually. Apple Inc. should stop relying on outsou...