Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/≈550 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Busniess Ethics Unit VI Case Study

Case Study Instructions:

Unit VI Case Study

 

Read the case study, entitled “Marketing in Schools” on page 430 of the textbook. Once you finish reading the case study, answer the following questions:

 

 

1. Is there an appropriate age that advertising should consider?

 

2. Who are the stakeholders that will be impacted by your decision, and how will each be affected?

 

3. What are the benefits and drawbacks to advertising products within schools?

 

4. What other facts would you need to make a decision, and how might your decision affect the stakeholders?

 

5. Discuss alternative marketing practices that could be ethical and help the schools to raise money.

 

Evaluate any assumptions that you make. The case study should be thoroughly discussed, and the written submission should meet the following requirements:

 

  • Be at least two pages in length (not including the cover and reference pages)
  • Include a summary of the case study
  • Answer the five questions listed above
  • Remember to format this, and all written assignments, using APA style.

 

Source/Citation: 

Hartman, L. P., DesJardins, J., & MacDonald, C. (2014). Business ethics: Decision making for personal integrity & social responsibility (3rd ed.). New York, NY: McGraw-Hill.

Case Study Sample Content Preview:

Business Ethics Unit VI Case Study
Name
Course
Instructor
Date
Summary
In Decision point-marketing to schools Hartman, DesJardins, & MacDonald (2014), focus on advertisement targeted at children which in most cases is unethical since children are not in a position to make the right decisions. The authors also highlight on advertisement to poor neighborhoods, with advertisers using predatory practices. Since advertising and marketing increases awareness about a product, it is meant to improve the growth in sales of products, but often the advertisement process does not follow ethical practice when targeting vulnerable groups. Hence, there are questions on the extent to which advertisement ought to be allowed in schools, bearing in mind that there are various stakeholders involved and the consequences could be negative in the long-term.
Age apportions in advertisements
There is no age limit that advertising should take into account, but children are a vulnerable group and care should be exercised when advertising to avoid duping children. This includes advertsing to young children and those below the age of 18. Stakeholders impacted by decision on advertisement
The stakeholders to be affected by the decision include the advertising lobby groups, parents, school officials, TV stations and consumer advocacy groups. Legislators may also get involved since putting regulations on advertising may debated. Benefits and drawbacks to advertising products within schools
One of the main benefits of advertising to schools is that there is positive publicity. This is especially when the company allocates funds towards helping schools. The school community will have a better image about the company. Besides, advertising can help to improve a company’s sales, since students tend to be aware about the company’s products. Additionally, when there is proper integration of advertising campaigns, there is better brand recognition that results to increased sales.
Nonetheless, there are drawbacks to advertising to students, because of their inabili...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

You Might Also Like Other Topics Related to ethics essays:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now