Case Study: Marvel's Competitive Advantage

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You give a broad example of how the competitive advantage could not assess the progress of Marvel. My opinion is that it never succeeded as its focus was on establishing its image first. By then, the entertainment industry already existed, though not competitive enough to warrant this analysis. It is also clear how hiring stars would not change a thing without investments in a proper business model. Finally, I may need to ask if the modeling to target an older segment of the population was a bit skewed and if the company could...