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1 page/≈275 words
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3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
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MS Word
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Total cost:
$ 4.32
Topic:
Case Study McDonalds
Case Study Instructions:
I have attached the instructions: Yes please do 6A: do Step 1, 2, 3 and 4 (any other SWOT Matrix of McDonalds). and 6B: Step 2 and Step 3.
Case Study Sample Content Preview:
McDonald’s SWOT Matrix and SPACE Matrix
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Course title:
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McDonald’s SWOT Matrix and SPACE Matrix
6A SWOT Matrix
Strengths
Weaknesses
1 Strong international presence
2 Large market share
3 Strong brand name, reputation and image
4 Strong performance in the international marketplace
5 Customer-centric
6 Strong financial position
7 Specialized training for managers known as the Hamburger University
8 Introduction of new products
9 McDonald’s Plan to Win focuses on the 5 P’s – promotion, price, place, products, people
1 Customer losses because of intense competition.
2 Unhealthy food image
3 Ignoring breakfast from menu
4 Litigations related to health issues; use of beef oil and trans fat
5 High turnover of employees including the top management
6 Makes use of HCFC-22 in making polystyrene which contributes to depletion of the ozone
Opportunities
S-O Strategies
W-O Strategies
1 Growth of the fast food industry
2 Low-cost menu which would attract more customers
3 Diversification and acquiring other quick-service eateries
4 Discounts and freebies
5 Globalization, expansion into other nations such as Russia, Brazil, China and India
6 Growing health trends amongst customers
1 Expansion in market share by investing more in the BRIC economies (S2, O5).
2 Focus on Plan to Win in order to attract new clients and expansion into other markets (S9, O2, O5).
3 Introduce new products that customers desire consisting of low-cost menu to attract clients (S5, S8, O2).
1 Reduce customer losses by offering discounts and low-cost menu (W1, O2, O4).
Threats
S-T Strategies
W-T Strategies
1 Competitors threaten McDonald’s share of the market both domestically and globally
2 The relat...
Student:
Professor:
Course title:
Date:
McDonald’s SWOT Matrix and SPACE Matrix
6A SWOT Matrix
Strengths
Weaknesses
1 Strong international presence
2 Large market share
3 Strong brand name, reputation and image
4 Strong performance in the international marketplace
5 Customer-centric
6 Strong financial position
7 Specialized training for managers known as the Hamburger University
8 Introduction of new products
9 McDonald’s Plan to Win focuses on the 5 P’s – promotion, price, place, products, people
1 Customer losses because of intense competition.
2 Unhealthy food image
3 Ignoring breakfast from menu
4 Litigations related to health issues; use of beef oil and trans fat
5 High turnover of employees including the top management
6 Makes use of HCFC-22 in making polystyrene which contributes to depletion of the ozone
Opportunities
S-O Strategies
W-O Strategies
1 Growth of the fast food industry
2 Low-cost menu which would attract more customers
3 Diversification and acquiring other quick-service eateries
4 Discounts and freebies
5 Globalization, expansion into other nations such as Russia, Brazil, China and India
6 Growing health trends amongst customers
1 Expansion in market share by investing more in the BRIC economies (S2, O5).
2 Focus on Plan to Win in order to attract new clients and expansion into other markets (S9, O2, O5).
3 Introduce new products that customers desire consisting of low-cost menu to attract clients (S5, S8, O2).
1 Reduce customer losses by offering discounts and low-cost menu (W1, O2, O4).
Threats
S-T Strategies
W-T Strategies
1 Competitors threaten McDonald’s share of the market both domestically and globally
2 The relat...
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