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APA
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Business & Marketing
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Case Study
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English (U.S.)
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Topic:

Analyze the Best Global Practice case study, “Cholula: America’s Hottest Sauce,”

Case Study Instructions:

 

Case Study

The increased popularity of Cholula hot sauce has been aided, in part, by a successful social media and word-of-mouth program. Cholula has managed to effectively compete and grow its market share and profitability in the already crowded U.S. hot sauce market. Determining how that has been accomplished is the basis for this unit’s assignment.

Analyze the Best Global Practice case study, “Cholula: America’s Hottest Sauce,” on pages 76 and 77 in the textbook.

Complete the tasks below, which are associated with the case study in the textbook.

  • Answer question 1 using Porter’s approach as a framework for your response.
  • Answer question 2, and support your answer by incorporating information from the resources located in the “Sources” section on page 77 in the textbook.

Respond to each question in essay format; each answer should be a minimum of 250 words. This assignment should be approximately two pages in length.

Use APA formatting when writing your responses. All sources used, including the textbook, must be referenced, and quoted or paraphrased material must have accompanying in-text citations. 

 

Criteria Achievement Level Level 1 Level 2 Level 3 Level 4 Level 5Analysis  (35 points) 0-20  Presents an account containing little analysis or relevant argument; interpretation is not well supported. Course concepts and analytical tools are not applied appropriately. 21 -24  Presents an account that is descriptive but contains little analysis or relevant arguments; interpretation is not well supported. Course concepts and analytical tools are not applied appropriately. 25-27  Presents an analysis containing relevant arguments; interpretation is not thoroughly supported and not compelling. Course concepts and analytical tools are sometimes applied appropriately. 28-31  Presents a thorough analysis with effective arguments; interpretation is both reasonable and compelling. Course concepts and analytical tools are often applied appropriately. 32-35  Presents an insightful and thorough analysis with strong arguments and evidence; interpretation is both reasonable and compelling. Course concepts and analytical tools are expertly applied.Content  (30 points) 0-17  Content is often irrelevant; information may be noticeably incorrect and/or off-topic. 18-20  Content is somewhat relevant and informative; may stray off topic a few times. 21 -23  Content is mostly relevant and informative; may stray off topic one or two times. 24-26  Content is relevant and informative; may stray slightly off topic one time. 27-30  Content is highly relevant and informative; remains on topic.Accuracy  (15 points) 0-8  Most of the assignment is clearly inaccurate and lacks attention to detail. 9-10  Several areas of the assignment may be slightly lacking in accuracy and/or attention to detail. 11-11  Most of the assignment is fairly accurate and shows fair attention to detail. 12-13  Most of the assignment is accurate and shows good attention to detail. 14-15  Accuracy is excellent and close attention to detail is clearly evident in all parts of the assignment.Writing Mechanics  (10 points) 0-5  Writing lacks clarity and conciseness. Serious problems with sentence structure and grammar. Numerous major and/or minor errors in punctuation and spelling. 6-6  Writing lacks clarity and/or conciseness. Contains minor problems with sentence structure and some grammatical errors as well as several minor errors in punctuation and spelling. 7-7  Writing is mostly clear and concise. Sentence structure and grammar are strong and mostly correct. There may be 3 or 4 minor errors in punctuation and/or spelling. 8-8  Writing is clear and concise. Sentence structure and grammar are strong. There may be 1-2 minor punctuation errors and/or spelling errors. 9-10  Writing is clear and concise. Sentence structure and grammar are excellent. Correct use of punctuation. No spelling errors.Style and Formatting  (10 points) 0-5  APA guidelines are barely followed, if at all. If in-text citations and references are included, they contain major errors. Several in-text citations are missing references and vice versa. 6-6  APA guidelines are loosely followed. Several major errors in in-text citations or references may be present. Some in-text citations are missing references and vice versa. 7-7  APA guidelines are somewhat followed. Several errors in in-text citations or references may be present. Most in-text citations are referenced and vice versa. 8-8  APA guidelines are mostly followed correctly. Reference entries and in-text citations follow APA formatting guidelines and are usually correct. All in-text citations are referenced and vice versa. 9-10  APA guidelines are correctly followed. Reference entries and in-text citations follow APA formatting guidelines and are free of errors. All in-text citations are referenced and vice versa.

Case Study Sample Content Preview:

Global Practice Case Study, “Cholula: America’s Hottest Sauce”
Author’s Name
Institutional Affiliation
Global Practice case study, “Cholula: America’s Hottest Sauce”
Case Analysis: Cholula Hot Sauce
The Cholula initially launched in the US market specifically Southern California and Texas in 1989. With minimal time, the hot sauce attained a significant market share and growth in the region (Nicks, 2016). According to (Cholula Hot Sauce, 2020), six types of Cholula sauce marketed in the Northern side of America including Chili Lime, Sweet Habanero, Chili Garlic, Original, Green pepper, and chipotle to hit the market demand and attain an advantage to earn high lucrativeness in the region.
Profitability Analysis
For evaluating the profitability of the Cholula Hot Sauce, analyzing the competitive intensity of the firm is a significant measure to propose future strategies in attaining extended market share in the hot sauce sector. Hereafter, Porter’s five forces are the prolific tool to determine the competitive intensity of Cholula.
The threat to entry. Due to limited investment and restrictions on the hot sauce business, the threat to enter the market is low and it can bring threatening situation for the present dealers if high quality and attractive taste sauce appeared in the US region (IBIS, 2020). Hence, Cholula needs to maintain its taste and quality to be competitive.
Rivalry. As per the study of (Segran, 2015), the presence of multiple hot sauces companies including Gochujang, Thai Sriracha, and Tabasco are extremely competitive for Cholula to attain a high market share in Northern America. Therefore, high availability and differentiation in product and branding will support the sauce company to achieve success such as the organic social media campaign.
The threat of substitutes. The growing shift towards the hot sauce sector in the US offered progressive results in maintaining the threat of substitutes for Cholula. Hence, the threat is moderate in the US region. According to Ferdman and King (2014), the significant demand for hot sauces especially Cholula Mexican hot sauce in the US, which makes it billion-dollar market, which replaces other condiments including BBQ sauce, mustard, ketchup, and mayonnaise.
Supplier’s bargaining power. In the hot sauce sector, the supplier plays a crucial role in maintaining the quality standards of the sauce and variation in its ingredients creates negative impulse in the market (Segran, 2015). Thereby, suppliers have strong bargaining power for which Cholula should develop a strong relationship with suppliers to limit cost and advance quality.
Buyer’s bargaining power. The inclining rate of the hot sauce sector in America, the numbers of businesses are further increasing which reduce the bargaining power of buyers on a larger scale (Segran, 2015). The bargaining of buyers is moderate, which provides the benefit of escalating profit on minimal terms.
Challenge for Cholula Hot Sauce
With the understanding of Cholula’s competitive int...
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