Critical Thinking Strategy/Plan
Case Analysis:
You are a functional supervisor in your company. Recently, you have been asked to attend an emergency meeting to discuss critical issues that concern low sales, economics of the industry, branding, high turnover, low employee morale, employee salary and benefits cut, and product defects.
Given the fact that you have a high number of issues to tackle, please put in place a creative (or critical) thinking strategy/plan to resolve all of the above issues. In some cases, please discuss in detail some remedies to resolve these issues. Be explicit as to how they can be accomplished.
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Critical Thinking Strategy/Plan
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Critical Thinking Strategy/Plan
Given the fact that you have a high number of issues to tackle, please put in place a creative (or critical) thinking strategy/plan to resolve all of the above issues. In some cases, please discuss in detail some remedies to resolve these issues.
Each of the issues pointed out deserves specific strategies to help ensure they are dealt with, and cease to be a concern for the company. However, there are some issues that appear related, and with similar causes. Below is an elucidation of the strategies to help deal with the issues raised.
Low sales
Companies often focus on attracting new customers as a way or strategy to boost their sales. However, many end up neglecting their current customer base in search for new ones. So, the first strategy to help enhance sales should be to nurture and build strong relationships with current customers. Whether it is one-on-one relationships or group relationships through social media channels, companies need to find ways to be loyal to their client base. Also, regular and loyal customers have to stand out from the rest. Customers should enjoy some incentives by virtue of being regular customers. For example, they could be the first to know about a sales promotion coming up or be among the people who receive free samples. Their presence has to be noticed.
Another strategy should be making use of the internet. The internet opens the door to thousands of customers. With one’s online presence revamped, it is possible to enhance awareness of both the company and products. Even though this will call for investment in online marketing, sales will eventually increase.
Economics of the industry
The economics of the industry mainly include the study of markets, firms, and industries. Every company needs to hav...
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