Hard Rock Hotel: A Chain Of Restaurants

Hard Rock Hotel Student’s Name Institutional Affiliation Hard Rock Hotel Hard Rock Hotel is a chain of restaurants with 192 locations in over 60 countries. It was founded in London by Peter Morton and Isaac Tigrett in 1971. It later started to cover its walls with rock music and roll souvenirs, a custom that spread in all other chains. The hotel has a great collection of rock memorabilia and invites international stars who light up the nights entertaining the customers. Located in various countries, Hard Rock Hotel embraces the culture and character of different communities. The hotel’s mission is to create authentic experiences that rock. The company practices, integrity, uprightness and is competent in hospitality management. Customers are encouraged to maximize their potential while the management takes individual accountability to achieving better results. The hotel offers spa, nightclub, lodging, accommodation, and conference rooms to a potential customer. However, through innovation, the hotel creates brand excitement as well as delivering better services worldwide. The hotel has the desire to promote the welfare of others with rock music being the differentiator in the competitive environment. According to their marketing strategy, the majority of the customers at Hard Rock Hotels are business professionals who hold meetings, music lovers as well families on vacations with their loved ones. The company targets customers between the age of 20-35 years who want to enjoy moments with their families. The simple beginnings of Hard Rock Hotel have helped the brand in resonating its legacy globally through various business formats which include casinos and live music concerts. Hard Rock Hotel uses segmentation strategies based on demographic and geographic segmentation values such as income level, regions, gender, and social class. The hotel has adopted an undifferentiated t...