Explain marketing - how it differs from advertising and sales? Case study

Marketing
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Marketing case study questions
Marketing is a process through which products are prepared for the marketplace. It entails mastery of potential clients and their need for service or product. It also describes product brand and holds a market share. Advertising is a process through which product awareness is created in the marketplace. It involves communication about product existence. A sale is the task of product or service selling for compensation after a successful marketing and advertising (Michael, Greg & Elnora, 2011).
Marketing planning process entails objective development and specification of accomplishment mechanism. The process involves:
1 Objective determination: involves goal and plan development which offer direction and serve as performance evaluation standards.
2 Resource assessment: evaluation of available resources in terms of technology and finance to identify weaknesses and strengths in order to aid in achieving organizational objectives.
3 Opportunities and risks evaluation: environment factors that influence opportunities in marketing are assessed and evaluated to identify both risks and opportunities in marketing.
4 Strategy of marketing: the efforts dedicated to marketing plan directed towards development of marketing strategies that are flexible, efficient, and adaptable to aid in achieving organizational objectives.
5 Monitoring and implementing marketing plans: the operating plans are implemented and feedback used to adapt and monitor developed marketing strategies to match performance expectation (Michael, Greg & Elnora, 2011).
The major forces in domestic and international marketing environments include:
1 Political forces and conditions that dictate the success of activities of marketing
2 Regulatory and legal forces that determine the foundation for market activity implementation
3 Societal forces ...