Lessons learned in information systems management

ASSIGNMENT: The student is to critically analyze the Apple case found in Baltzan & Phillips, Chapter 1. from (Bibliographic Citation: Baltzan, P. and Phillips, A. (2009). Information systems in business. In Business Driven Information Systems, 2-40. Retrieved April 30, 2010, from http://www(dot)coursesmart(dot)com/0077271130/ch002) In particular, each student updates the case information by new research to include Apple's other product lines and decides the lessons that have been learned for information systems managers, in a succinct report that includes an executive summary. The assignment requires you to complete a case analysis in information management. Please research current sources and update the information found in the text as you prepare your analysis. Please make sure you identify the key issues and questions in the case, and then offer your suggestions and ideas on how you would go about addressing them. Try to incorporate insights based on course and case learnings, your own experience, and observations/knowledge of other companies (preferably, but not necessarily, in the same industry/segment) that might have encounterd similar issues. Don't refrain from suggesting innovative or bold proposals - but try to provide a cogent rationale for your proposals/approaches. You should submit ONE file. The questions following the case may be used to guide your analysis but should not limit it. Regardless of the approach you take to analyzing the case, you should address key challenges/issues facing the company/industry, identify and analyze possible solutions/alternatives, and provide criteria/reasons for selection of superior solutions/alternatives/directions. Of course, all this should be done in the overall context of the company goals/strategy and market environment/conditions. Please label and organize your sections appropriately so that readability is enhanced. One long continuous narrative makes for difficult and often dull reading!