Market Segmentation and Marketing

Principles of Marketing
Name
Institutional Affiliation
Course name & number
Professor
Due date
Q.1. Define M.M. LaFleur’s product offering across all three levels of a product.
The core benefit of M. M. Lafleur is to provide work-appropriate clothing for professional women. The actual product is M. M. LaFleur clothing brand, which offers working women uninterested in shopping sharp and appropriate work clothes such as dresses, pants, tops, jackets, T-shirts, skirts, accessories, and sweaters in different colors. The clothes are characterized by wrinkle-resistant and breathable fabrics, which prevent one from perspiring, ensure one maintains their shape, and conceals undergarments. The clothes’ design comprises snaps to keep bras in place, pads on the underarms to soak in sweat, pant legs with adjustable buttons, and stretch enough to facilitate leaning or bending. The clothes’ design targets women with hips, shoulders, butts, and boobs of sizes 0-22W.
The augmented product is the bento box, which provides a customer with a carefully curated selection of garments and accessories to choose from and send back the rest. Customers also enjoy free shipping both ways until they find what they like. Upon visiting their showroom, they benefit from a one-hour free consultation with a personal stylist.
At what product level do you think M.M. LaFleur provides the most value to the customer? Why?
M. M. LaFleur provides maximum value to customers at the actual product level. By targeting women aged thirty years and above, who are busy and earning one hundred thousand to two hundred and fifty thousand dollars per year, she saves them a lot of time they would use shopping, thereby attaining 70% customer loyalty. Also, catering to all women of sizes 0-22W with products of different colors, such as the Etsuko dress available in 21 differ...