The CliptomaniaTM Web Store

The Cliptomania Store
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The CliptomaniaTM Web StoreThe store is a family owned web store that deals with the sale of clip-on earrings through the internet. Most of the people who use earrings have pierced ears, but there is a section of the public that desires the use of earrings though they do not have pierced ears to many parts of the Western World. Those who need clip-ons for their ears often fall short of their classic choice in most of the stores available to them and that is when Cliptomania comes in to play. The store has different colors and styles to choose from and this is what inspired Cliptomania to establish a web store that can be accessed by all the customers who have the desire to order for the services offered in the store. Despite the fact that the store may be small in size, the store, which got established as an online store that was availed in yahoo, the store was the fifth largest by 2003 in terms of total sales above the other jewelry stores. The store has experienced successful moments in their sale, but some moments have not been so good for them.
Some of the challenges that the store has faced include the verification of the validity of the credit cards presented by their customers and clients before sales. This gets even more difficult for clients in countries other than the United States because overseas customers do not have absolute trust in the web pages that offer sales. So they have to make the verification process quite tedious to ensure that their credit card numbers are not availed to the wrong sites that may use the information inappropriately. The other problem is the expansion into larger markets whereby the store may fail to accommodate the differences in language between the operators of the web pages and the customers. This is the reason Japanese expansion failed even though there are some orders f...