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Management
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Case Study
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Strategic Audit Assignment: External Environment among the Established Companies (Adidas and Nike)

Case Study Instructions:

I know I submitted a paper ealier for my preferred writer to complete, but this one has priority(sorry). I have attached what one student already turned in which is I and II (Current situation and Strategic managers) My part is III to VIII of the strategic audit: -External environment and internal environment (including resources, capabilities and core competencies) -Analysis of strategic factors (SWOT analysis), 3 strategic alternatives & your recommendation -Implementation, evaluation and control I need to submit the strategic audit before the executive summary. You will also complete the executive summary, but this will be a separate order when you have completed the audit(so expect it shortly after you complete this). I have attached pictures of Figure 12-1(Strategic audit worksheet), appendix 12.B, 12.C and the case Develop Strategic Audit You will be developing strategic options for “Under Armour” Case 20. You will use the strategic audit using your text (Figure 12-1, page 342, and Appendices 12.B and C, pages 347-357) to assist in the preparation of the power point presentation and executive summary. You also will submit an executive summary, discussing in detail, your strategic alternatives and recommended strategy, the implementation phase of the recommended strategy, and the evaluation and control phase of the strategy. Some key points for a successful team project submission: -Figure 12-1 is an excellent worksheet (keeping in mind that you also must include the resources, capabilities, and core competencies, which is separate, but should be immediately after the internal environment). You must do a strategic audit on Under-Armour, based on the case study. The strategic audit is not submitted, but is the foundation for the PowerPoint Presentation and the Executive Summary. -There must be three mutually exclusive strategic alternatives; the recommended strategy should be derived from one of the three strategic alternatives. -Remember, the executive summary is an in-depth discussion of the strategic alternatives (3), the recommended strategy (should be a derivative of one of the strategic alternatives), implementation of the recommended strategy, and the evaluation and control of the recommended strategy. Nothing else. -You need to do the strategic audit first. Though this is not submitted it is the foundation for the PPT. Also, you cannot do the strategic alternatives until you have done the external, internal, and strategic factors analyses. You cannot do the recommended strategy until you know the three strategic alternatives. You cannot do the implementation of the recommended strategy until you know what the recommended strategy is. And finally, you cannot do the evaluation and control of the recommended strategy until you know how you are going to implement the recommended strategy. Your team must remain within the confines of the case study; however, the 22 references at the end of the case are part of the case.

Case Study Sample Content Preview:

Strategic Audit
Name
Course
Institution/Affiliation
Date
Strategic Audit
III. External Environment
1 Intense rivalry among the established companies. The industry is dominated by large firms like Adidas and Nike which have a bigger share of the market. The high degree of competition is due to the low level of product differentiation. With the participants producing similar products, the level if rivalry has increased as every company tries to push its products to the market. (T)
2 The threat of new businesses to the market is moderately low. This is due to the strong brand loyalty that the existing players have created. New entrants would require a significant amount of capital to endorse their brands through advertisements which discourage the majority of them. (O)
3 The challenge of close substitute products is high as a result of the increase in the demand for the performance of apparel. The demand for footwear has increased significantly especially with the growth in the youth population and sporting activities all over the world. (T)
4 The bargaining power of suppliers is weakened. Under Armor purchases its materials from various suppliers, therefore, reducing their bargaining power. The company can decide where to buy the materials hence reducing the bargaining power of the vendors. (S)
5 The bargaining power of the clients is high because they have a variety of products from different manufacturers they can choose. The buyers are fragmented, but loyalty to an individual brand allows them to have a particular power. (T)
IV. Internal Environment
* Innovation
They are innovative which allows them to find new ways to deal with the competition. Innovation is one of their biggest strength because, without it, they would not compete with the larger companies in the market. (S)
* Strong brand
Under Armour provides products of high quality like the “cold gear” winter wear which their customers keep buying them. Another strength is their ability to produce a variety of goods. They have many product lines in the fitness and athletics which have given them an advantage over their rivals. (S)
* Inefficient supply chain
Compared to its rivals like Nike, the company has a longer inventory holding time. Under Armour has not found a way of reducing the inventory holding time and this has reduced their efficiency. (W)
V. Analysis of Strategic Factors (SWOT analysis)
1 Strengths
* Innova...
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