A report for the owners of Scootle Limited. Case Study

A Report for the Owners of Scootle Limited
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A Report for the Owners of Scootle Limited
1.0 Introduction
Scootle (Leeds) Limited (“Scootle”) is an electric bike rental business that is located in Leeds City. The company was established in October 2015 by two friends, Dhruv and Luciana. The mission of the company is to provide people with an easy and fun way to explore Leeds. Initially, the business model was formulated so that it would target a big university city, thus creating a large market for the parents who were visiting their children as we as for the friends who were visiting the students at Leeds University and other universities in the surrounding areas. The surrounding universities also create a large population for the business due to the steady population of visiting academics for conferences and collaborators. Notably, many of these are interested in exploring the area during as they stay around. In such cases, one of the challenges they face is affordable means of transport and mobility around the area. As such, the business addresses the issue by providing rental electric bikes. Most people prefer electric bikes due to their ease to operate and use minimal energy. This report presents an SWOT analysis of the business, the available opportunities it can exploit, as well as the threats and weaknesses that slow down its growth and expansion.
2.0 Opportunities and threats currently facing the company
Currently, Scootle (Leeds) Limited (“Scootle”) faces various opportunities and threats in an equal measure. Whereas it can exploit the opportunities to promote its growth and development, the threats that the company faces slow down its growth and development (Massarelli, William, Johnson, Kies, Ferrarotto, Guo, & Haymaker, 2019). Such factors affect the company both internally (opportunities) and externally (threats), and they should be addressed if the company is to continue growing and expanding, as well as improving its profitability.
Opportunities
Among the opportunities of Scootle (Leeds) Limited (“Scootle”) include the following. Scootle (Leeds) Limited (“Scootle”) company is likely to witness expansion. Typically, this is due to the prevalence of the global warming in the entire world. The fact that most European nations are running away from the use of cars, it offers an opportunity for the company. There also exists a chance of opening a branded institution that could train people to use the cycles (Borsch, 2019). Besides, it is also possible to amalgamate with any existing school that performs the same task. In addition, due to the current increase in participation of women in cycling competitions, this offers the cycle company to enlarge its market coverage for both the bikes and the attires for women. Further, through integration in specific programs like health awareness, the cycle company can boost its sales as well as creating awareness of its brand.
Threats
Scootle (Leeds) Limited (“Scootle”) is liable to various threats, as discussed in this SWOT Analysis. Due to the occurrence of glob...