Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
Check Instructions
Style:
MLA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

MARK 2063 Creative Brief Assignment. Business & Marketing Case Study

Case Study Instructions:

There's a Creative Brief Assignment SAMPLE and the Creative Brief Assignment

 

MARK 2063 Creative Brief Assignment
Groups: 3-4 
Worth 10% of the final mark
Format: Written, 1 Page Creative Brief (use Template on Black Board) and 1-2 page analysis of the campaign
Due: In Class Week 3 (January 22nd, 2020)
Your assignment is to take a look at the “Gillette – The Best Men Can Be” or “Dove | Project #ShowUs | Shattering Beauty Stereotypes” advertising campaign, and develop the creative brief which you believe would of delivered this creative:  Choose 1 of these creative properties.
• Gillette: https://www.youtube.com/watch?v=koPmuEyP3a0&feature=youtu.be
• https://www.youtube.com/watch?v=IPPf3sZIo-Q
• Dove:  https://www.youtube.com/watch?v=7OufbVVpqV0
Part One:
Based on the above ad, write the creative brief that you feel the campaign is based on. (20 marks)
Part Two: 
Write a 1-2 page single spaced (12 pt. font) analysis on the campaign itself and the creative strategy behind it.  (15 marks)Some questions you might want to tackle are:
- Is the campaign attention grabbing?  In what ways?
- Who is the target audience?  Do you agree with the target audience?
- Do you think that the insight in the campaign is compelling given the target audience?
- How do you feel about the tone/feel and personality of the campaign?
- What would you change or keep the same?
- Is there enough branding in the campaign?
- Is the “drama” in the campaign focused on the product?
The objectives of this assignment are to:
1. Reacquaint yourself with the creative brief format taught in MARK 1055
2. Write a creative brief leveraging creative strategy information
- Develop measurable marketing communications objectives and strategies. 
- Develop a target audience description
- Generate concept and statements
- Identify the appropriate appeal and creative execution tactics as well as the campaign theme
3. Analysis the potential effectiveness of an advertising campaign
4. Communicate clearly and concisely in a written format.
5. Work collaboratively in a team setting.

Case Study Sample Content Preview:
CREATIVE BRIEF - “DOVE –SHATTERING BEAUTY STEREOTYPES
Name:


Course:


Institution:


Date:


Assignment :

Dove-Shattering Beauty Stereotypes

PROJECT DESCRIPTION
Develop an ad to show that every woman is beautiful and the population has equal opportunities to achieve their desires in all societies.
BACKGROUND
The birth of a young girl creates an awakening that she should know her worth and position in society. Although the lady is still young and precious, she is bound to achieve an older age and start realizing various issues affecting the female gender like beauty, old age, race, and country of origin.
IS THE CAMPAIGN GRABBING ATTENTION?
The ad achieves the major objectives behind its creation by capturing the minds of various groups of women in global communities. For instance, when a lonely black sees her fellow African American on the screen, she finds hope and believes that she can still achieve all her desires and dreams. Also, the video deals with the most distracting stereotypes in society, helping the affected population to gain a sense of acceptance in their physical outlook. For example, a heavily bodied American reveals her flexibility, showing that fitness is independent of body size.
WHO IS THE TARGET AUDIENCE?
Demographics
* Women in the global population
* All ages including infants and old folks
* Shows women indulged in various aspects of life like the best outfit colors for older ladies
Psychographics – values & lifestyle
* Style conscious- looking for the best outlooks depending on age, occasion, and profession Individualism &ndash...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These MLA Case Study Samples: