Build Your Dreams (BYD) Auto Company Limited International Marketing Report

This report is Li Ning and BYD two choice, I choose BYD. The assignment related documents “Assessment information.docx” and “Marketing in a global context.pdf” have specific instructions on how to write the report and the requirements for each section. In addition, I also uploaded some BYD related materials, which the teacher sent us, you should be able to use. This report needs a lot of diagrams. Many diagrams have templates, and there are some theoretical templates in the document that you need to use. I uploaded a "MGC.pdf" file, which contains many pictures sent by the teacher, which should be used for reference in the report. Powerpoint has a lot of theoretical knowledge that can probably be included in a marketing report.
Please check all the documents carefully, because they are all sent to us by the teacher. In addition, the teacher also said: “K-means and SVM are AI/ML algorithms that marketing professionals can use to create specific customer segments, to increase personalization and effectiveness of marketing and promotion!” You need to write about that, too.
Our homework can not have a high repetition rate, please help me paraphrase the sentence. The teacher did not mention the number of references, but he said that the more reading the better, so I filled in 30 references.
This report is a bit complicated, but please try your best to help me write a high score. If the teacher sends relevant templates or materials, I will update them to you in time. Thank you!
the teacher said: “ Dear Students, pls remember that the product life cycle in your report is a plan for first 3-5 years.
Which product models are you going to introduce to your new market? In which order?
You maximize sales when you have a product in each PLC phase.”
I have summarized the requirements of this report that all teachers have said. Can you add it to the request for me?
You need to choose between BYD EV cars or Li Ning shoes and sportswear.
And you need to choose one geographical area: 1) Central Europe, 2) North Europe, 3) Asia, or 4) South America.
FYI: China is not included in Asian markets. You can not focus your analysis on China.
South American countries are also official geographic target area in MGC course.
Also, if you want to focus on Central European countries, it is ok!
You can integrate AI based data analysis to your marketing strategy. Actially i feel its a great idea!
AI is becoming a big part of our lives and you as educated Business leaders will need to learn how to use AI to personalize marketing and sales.
Using AI is not obligatory, but is endorsed and encouraged!
You may include Customer Data Analysis into your report.
K-means and SVM are AI/ML algorithms that marketing professionals can use to create specific customer segments, to increase personalization and effectiveness of marketing and promotion!
Every report should have a Product Life Cycle strategy represented by a curve
pls remember that the product life cycle in your report is a plan for first 3-5 years.
Which product models are you going to introduce to your new market? In which order?
You maximize sales when you have a product in each PLC phase.