Festive Initiatives of Different Brands

Festive season 2023 research project
 
List of brands:
Main Aman Global Competitors
• Four Seasons
• Belmond
• Six Senses
• Mandarin Oriental
• Rosewood
• Peninsula
• Bulgari
• COMO
Fashion Luxury Houses
• Hermes
• Chanel
• Cartier
From each brand, pick 3 of the top festive initiatives, to go in depth about, that are not common/out of the ordinary
3 brands per page that tackle
• The 3 initiatives and their description
• Which location are these initiatives promoted in?
• The details of any festive promotions, packages, or special deals offered by competitors
• Pricing, inclusions, and any time-limited offers/experiences
• Are they focussing on long/short/family/romance stays? Who is their target market?
• Which resorts are they focussing on/ Are any resort displayed in a large part of the website - (which could mean they are down on numbers?)
• Which channels are they using to boost revenues during the festive period?
• For the  Luxury Fashion Houses also additionally consider any particular focus on specific markets, any presence of flagship stores and in which location.
Evaluate the overall user experience of each brand’s website. Consider the following:
• Navigation and ease of finding festive information for example.
• Go through the booking process on each website. Note how easy or complicated it is to make a reservation for a holiday stay.
• Check for search engine optimization practices, such as meta titles, meta descriptions, and keyword usage in holiday-related content.
• Examine how each website integrates with social media platforms and promotes its holiday offerings on social channels.
• Compare the pricing of holiday packages and offerings to evaluate how competitive your pricing is within the compset.
• Document your findings, including screenshots, URLs, and notes, for reference and analysis.
(Please kindly refer to the attachment  for further details on the Festive comp set)
The sources are the brands homepage.