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2 pages/≈550 words
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Business & Marketing
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Problem 1 Improve Existing Cell-Phone. Business & Marketing Coursework

Coursework Instructions:

read all file i submitted.
follow the homework guideline and structured problem strategy and homework requirement. I gave sample answer, please read if you are not sure follow the style but not the answer.Please use your creative ideas, Thanks.

 

Preliminary instruction (for all the work):

  1. Develop a planning habit

-          Create a plan (when, how long)

-          Submit the plan

  1. Develop a structured problem-solving habit

-          Download the SPSP handouts

-          Every time you solve a problem, copy and paste the handouts into your problem

-          Decide which sub-steps for each primary step are relevant to the solution of your particular problem (customize the SPSP for your particular problem).

HOMEWORK PROBLEM 1

PROBLEM:” Improve the existing cell-phone”- vague and open-ended problem

Apply the SPSP to this problem.

Step 1(1-2 HOUR): Define the real problem (requires reflection, thinking, asking questions)

Establish sub-problems(SPs)

SP1: establish customer needs that all(generic) cell-phones should satisfy

SP2: Assess existing cell-phone product/service to determine how well these customer needs are satisfied.

SP3: Identify(generate) ways or solutions to improve existing cell-phones to customer needs form sp1 and b assessment from sp2

Step 2(2-4 HOUR): Create a plan

  1. Assumptions

-          Who am I? perhaps an engineer or marketing analyst at a cell-phone company, like Apple, Samsung…

-          Who is the solution for? For the new product development team

-          Which type or manufacturer of cell-phones should you focus on? Like the one you own(IPhone)

  1. What information do I need?

-          How cell-phones work-functions and needs of the cell-phones, how they are realized,

-          Other(?)

Create a plan for solving each sub-problem(SP) (2-4 HOUR)

SP1: establish needs

            - how cell-phones work

            -Internet research

            -List of customer-needs

            -and…?

SP2: Assess how well…

-          Your own experience

-          Internet consumer research

-          Customer survey

SP3: Improve…

-          Research(internet)

-          Structured brainstorming

-          …?

STEP 3: EXECUTE THE PLAN:

5-8 HOURS OF WORK

 

HOW SHOULD I PRESENT MY RESULTS?

USE TABLE

(EXAPMLE…)

NEEDS

ASSESSMENTS

…

…

…

 

CASE OF USE

 

 

 

 

 

PERFORMANCE

 

 

 

 

 

RELIABILITY

 

 

 

 

 

…..

 

 

 

 

 

……

 

 

 

 

 

 

STEP1: CHECK YOUR WORK (REFLECT ON YOUR RESULT, ASK QUESTIONS..)

STEP2: LEARN AND GENERALIZE

            - ABOUT CCELL-PHONES AND IMPROVING THEM

            - YOURSELF AS A PROBLEM-SOLVER

Coursework Sample Content Preview:
Problem # 1Improve Existing Cell-Phone
Name
Course
Instructor
Date
1 Define the problem
Clearly define the problem(s) you are attempting to solve. Identify the real problems that need to be solved.
* Use the Structured Problem Solving Approach to Improve the Existing Cellphone
2 Plan the treatment of the problem, i.e., the way in which you going to structure your analysis of the given information in order to solve the problem. Define the process (logical set of steps) for solving the problem by carefully addressing the following questions:
What information is available for solving the problem?
Customer reviews
* Reviews on user needs, performance, service quality and features
Reviews from trusted critics
* Reviews on quality, prices and functions
Software and hardware
Customizing the phones and services
* Users can use their preferred service operator
What assumptions need to be made to make the solution process manageable?
* All cell phones are comparable based on performance and meeting the users’ needs
* All cell phones can use the same operating system and adding new features will not affect the size of the gadgets
* There is extra storage space allowing users to add what they want
What is the issue tree, if any, for the problem?
None
What analysis needs to be performed to resolve the issues defined in Step 1?
To make the right choice on the cellphone that best meets the users’ needs, focusing on the key features is required and there is comparison of these features.
Reviewing the performance of the cellphone is also important and the cell phones have different capabilities to perform tasks.
3 Execute the plan:
Systematically take each one of the problems in Step 1 above and perform the relevant analysis from Step 2.
Key features
* Operating system
* Camera
* Battery life
* Hardware
* Processor
* Quality and design of the device
* Memory
* Key Performance
* Operating system
* Choose the preferred operating system unless the experience was not good.
* The O...
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