Metropolitan Hotel Business & Marketing Coursework

PART 1:
For this assignment, you will write a press release related to the hotel's sustainability efforts.
The Scenario:
Metropolitan Hotels is proud of its commitment to sustainability. Corporate responsibility is an important selling point, as people increasingly expect the brands with which they associate to espouse their values. Your supervisor has asked you to re-work the information on the hotel's website into a press release, in order to increase awareness of the hotel's efforts.
Steps:
Read through the "sustainability" section of the hotel's website.
Consider the benefits of our efforts for our corporate reputation.
Choose relevant details and compose a concise, informative press release.
All written in third person in what is often referred to as inverted pyramid style
The press release should be between 200-300 words.
Components of press-release style blog posts
1) Headline 2) dateline 3) PR story 4) Boilerplate 5) Contact information 6) Call to action
Useful Links:
Metropolitan Hotel: (pdf. website - Metropolitan Hotel)
Tips on writing a press release from CBS: https://www(dot)cbsnews(dot)com/news/how-to-write-a-press-release-with-examples/
PART 2:
For this assignment, you will respond to a credible customer complaint with an effective apology.
The Scenario:
A recent hotel guest has posted the following review on yelp!:
" I recently stayed at this hotel while interviewing for a job. My friend and I woke up the next morning to find a bedbug on the comforter. The hotel gave us half off the room rate, but now I am covered in bug bites and am terrified my luggage and car are infested. Once I got home I had to strip on my front porch, sprint to the shower, and left all my belongings (clothes, luggage, and brand new suit) out on my front porch in order to not infest my home. I'm still trying to figure out what to do with everything. Gross."
Your supervisor has assigned you the task of replying to this comment.
Steps:
Read through the bonus chapter of your text online (pdf. bonus chapter). Decide which kind of crisis this message creates.
Choose, from among the strategies listed in your text, the type of statement you think you should issue.
Compose an appropriate response to this type of crisis.
Write an effective apology.
Between 150-250 words.