Communication Issues at American High

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One of American High film studio's biggest communication issues is brand messaging. The company is yet to drive a stronger main message within its advertising communications. American High film studio is looking to build its brand identity as a studio and as a wider entertainment/content brand like Marvel. The studio does not have the same marketing resources as its larger competitors. However, several communication issues in its advertising prevent it from building a stronger brand identity. For instance, the company's website does not have a main message that moves consumers to associate the brand with wholesale entertainment. The biggest issue in its advertising communications is the lack of powerful visuals amplifying the studio's identity as the home of comprehensive content. American High film studio does not have a compelling brand messaging that communicates its unique value proposition as a wider conten...