Advertisement Oral Report: Positive Messages
You (and partner/s) will present a 2-minute oral Advertising Report to the class (time does not include playing the ad). For the oral report, you will present the advertisement and the specific portions of your report as listed below. You will sign up to do your oral report in class. Do not create a presentation or slides - you don’t have enough time to show them. Upload your ad and paper to the Ad Report Gallery on Canvas (week 14) so you can just click on it for your oral report. To submit your ad report, go to the gallery post and hit Reply, then type your name/s, add a link to your ad (or upload an image if it’s print ad), and attach your paper to the posting.
INCLUDE YOUR ANSWERS TO THE FOLLOWING QUESTIONS IN YOUR ORAL REPORT:
1. Introduce yourself and identify the ad or product you selected
2. Show the ad
3. Identify the “target audience” (#2 on assignment handout)
4. What is the “subtext” of the message? What messages are below the surface? Discuss any messages or appeals that are unstated. (#4 on assignment handout)
5. What “appeals” to the audience are used in this ad? Ethos, Logos, Pathos (refer to the “Advertising Appeals” handout). Discuss any influencing elements (color, repetition, music) or persuasive techniques that you notice. (#6 on assignment handout)
6. What positive messages are presented? What negative messages are presented? (#7 on assignment handout)
7. What part of the story is not being told? (#9 on assignment handout)
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