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2 pages/≈550 words
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2 Sources
Style:
MLA
Subject:
Literature & Language
Type:
Coursework
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English (U.S.)
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Read the essay of "The Signs of Shopping" by Anne Norton and "The Science of Shopping" by Malcolm Gladwell.

Coursework Instructions:

Coursework Prompt:
Step 1: Read the essay of "The Signs of Shopping" by Anne Norton.
Step 2: Read the essay of "The Science of Shopping" by Malcolm Gladwell.
Step 3: We might be tempted to believe that because we are the ones choosing to buy certain products and services, that we are making autonomous (free) choices. This feeling, conscious or subconscious, might make us feel empowered - as if it is an act of independence and individuality. However, as you may already realize, and as Anne Norton and Malcolm Gladwell explain, those seemingly autonomous acts are often driven by carefully crafted marketing and advertising forces that can be read as semiotic signs of social and political significance.
Now for the following questions they are split into two parts.
For Part 1: Go visit a local store or supermarket, and study the spatial design. Which of the design strategies that Gladwell describes do you observe, and how do they seem to affect the customers' behavior?
How are some of these techniques similar to what Norton discusses in the section of her essay under the heading "Shopping at Home"?
Use at least one quotation from each essay to support or illustrate. (Your response must be around 250-300 words)
Now for Part 2:
Using specific details (like particular stores, websites, techniques), answer the following question: Do you think surveillance of customers by retailers (brick-and-mortar and/or online) is beneficial or destructive to society as a whole? (Your response must be around 250-300 words).
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Notes to the writer… I included the PDF files for “The Signs of Shopping" by Anne Norton and “The Science of Shopping" by Malcolm Gladwell. Also the two readings are the two sources that can be used to answer the question from part 1 of step 3. Thank you for your time.

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The retail industry is one of the most competitive sectors of the global economy as different industry players strive to attain customer satisfaction and thus retaining or rather controlling a significant share of the market for their sustainability. The diversification of products and services including their delivery platforms through the advanced technology forms one of the areas of competition for the supermarkets, local stores, and other retail outlets around the world. The ever-evolving consumer demands and behavioral change in the purchasing practices necessitate the retailer’s need to align their investments towards satisfying the emerging customer demands. Malcom Gladwell’s article, The Science of Shopping and Anne Norton’s Shopping at Home provide an effective platform for understanding the various ways through which the retail industry makes consumer-oriented adjustments. Besides increasing consumer satisfaction, the enhancements serve the integral purpose of increasing retail sales volumes and equally increasing the entities’ longevity in the highly competitive market.
According to Malcom Gladwell retailers have an obligation of designing their outlets in a manner that appeals to the innate or rather psychological factors influencing an individual’s decision to stop at a point of purchase and go ahead to buy the products on sale (Gladwell, pg. 2). A visit to a local chain store dealing with designer clothes and apparels second Paco Underhill’s theory of the decompression zone, upon which Malcom elaborates in the article (Gladwell, pg. 2). The local stores first twenty feet of space have no any form of signs or shopping baskets but decorated with the outlet’s most expensive and trending designer clothes with a beautiful display of colors as well as a complementing lighting system. The entrance creates an ambiance that creates an irresistible appeal to the customers f...
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