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Pages:
2 pages/≈550 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Amazon Book Selling

Essay Instructions:

E-Commerce at Amazon.com
Amazon started as an e-commerce book site and has now added music, toys, electronics, software and clothes to is list of product offerings. You are welcome to review the following articles from Proquest.
Marcial, Gene (Oct 29, 2007) The Unplumbed Depths of Amazon. Business Week. New York: . p. 112
Doherty, Kathy (Oct 2007) The New Kid In Town. Food Logistics. New York: . p. 6
Stone, Brad. (Oct 24, 2007) .Amazon Says Profit Jumped In Quarter, New York Times (Late Edition (East Coast)). New York, N.Y.: p. C.3
Case Assignment 
Please turn in a paper of one to two pages (page counting does not include cover and reference list) discussing the following questions,
1. What are the advantages and disadvantages of selling books and goods over the internet?
2. If books can be downloaded online, how will Amazon's business change?
3. What do traditional stores have to gain from setting up an e-commerce side to complement their retail stores?

Essay Sample Content Preview:

Amazon Book Selling
Name:
Institution:
1. What are the advantages and disadvantages of selling books and goods over the internet?
One of the advantage of selling books and other goods on the internet is to eliminate costs associated with maintaining of retail stores. This could be labour and rental costs. Secondly, the other advantage is the direct contact with the customer through internet. (Korper & Ellis, 2001). Trading through internet has the possibility of removing geographical barriers which then allows customers to shop at any place and at any time. As Amazon does not arrange books or determine customer demands in specific areas, it becomes much easier and comfortable to search for books over internet. Most online shops that offer these services provide delivery of books and payments are made on online avenues (Marcial, 2007). This means that shopping today is less time consuming, and flexible to customer’s needs.
Online shopping provide the customer with opportunity to vividly view all the information about the book including books reviews and books related to the topics searched. This gives them a chance for more information than just looking at the single book in a retail shop. In addition. online shopping features people who bought the book before making a connection allowing groups of people with similar preferences to connect and share their preferences about other new products they preferred (Schepp & Schepp & Richardson, 2009). This expands possibilities and advantages for both the Amazon and its customers.
However, there are some disadvantages associated with online sales. One of them is the security of online payments as it is becoming problem preventing many people from buying online. There is no totally secure system which makes customers confuse if it is safe to reveal their payment data on the internet. Delay in books delivery of books on time is also a major problem caused by different facto...
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