Business Administration

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TOPIC: Business Administration
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ABSTRACT
The marketing mix of the car sales companies usually involves the Product, Promotion, the Place and the Price. The Product would mainly concern the type of the car and the brand. This would try to differentiate the brands produced by different companies and their preference in the local market. The Promotion would identify key criteria to be used by the car sales company in advancing the acceptance of its brand of cars by the market. It entails the marketing strategy to be employed by the car sales company. The place would consider the location where the car brands would be sold. This may entail the physical locality or even the internet platform. The price determines quality of the brand and its acceptability by the public.
With the current improvement in technology and innovation, the transport industry has been revolutionized. New and classy vehicles are produced to meet the current demands in the transport sector. The modern man is more intuited to take a cab or public means to reach his/her destination rather than walk the entire distance. Vehicles are preferred because they are a faster means comparable to walking or cycling. Considering the amount of luggage to be transported, vehicles are cheaper and more efficient in such cases. The place where cars prevail is in low and high-density population setting. Low population density setting offer a wider market for individual or personal vehicles while the high population density settings will provide the market for the PSVs. The choice of the vehicle varies depending on its intended use, the place it would be used (off-road or on-road), the price, its specifications and also the fuel efficiency of the vehicle. The sale of vehicles is a growing industry but is well regulated by international bodies and the concerned governments. Governments usually regulate the importation of second-hand vehicles. There is a certain limit considering the mileage and the age of the vehicle that is considered before the vehicle units are allowed into the country. However, these limit does not apply to new vehicle units. Being a car sales person, you have to make your strategies stand out from the rest in order to attract more potential buyers for even a test drive. Usual concerns for marketing of the vehicles would include: the Price, the Promotion, the Place and the Product (which is the vehicle in our case). A step by step guideline of these marketing concepts is as follows,The PriceThe vehicle is only worth what the potential buyer is ready to pay for. The price of the vehicle usually would be determined by the mileage of the vehicle (in the case of second-hand vehicles), the fuel efficiency (at both low and high speeds), the technological aspect (considering the engine technology and even the control systems) and the level of human comfort and safety of the vehicle. The price you set positions you suitably in the market dimension. Consider your target market. If your market is the up-class, you wil...