Business and Marketing Essay: Van Engen

Business and marketing
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A metaphor is a useful instrument that expands and adds color to give dimension to language. It gives clarity, provides prove, creates complexity, and develops creativity and facilitates good communication in organizations at it gives direction to the use of right language among organization employees (Kitchen, 2008).
According to the Author of the article (Van Engen, 2008), metaphors are useful in language dimension because of a number of factors such as; they help in demonstrating complexity, expressing clarity, compare value of variables and expose creativity. They enhance communication; develop stories, memories, and relationships that improve the organizational culture when maintained and balanced, create good leadership and organizations. Besides, metaphors give an innovative way of communicating ideas that are valuable, complex, unclear, and creative.
Metaphors are information storage tools that give information to the body, combine words in a lesson, and give meaning to learning specifically when one is under force to communicate complex things. Metaphors are important in organization language and help solv...