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Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 14.58
Topic:

Business Pattern, Design, and Strategy

Essay Instructions:

GOAL: Build on your work with your business model canvas by discussing the patterns, the design, and the overall business strategy that it illustrates.
Introduction: Using the Osterwalder and Pigneur text as a resource (coupled with the other resources of the course), examine and discuss the observable patterns, designs, and strategies seen in your business model. You should also integrate metaphors (Morgan’s) and framing (Bolman & Deal) into the discussion of your organization/business. This paper will serve as an investigative tool to inform you further about your business model so that you will be prepared to comprehensively diagnose/assess your model and propose recommendations in your final project for the course. You could say that this week’s work lays the groundwork for moving into the substantive diagnosis and assessment expected in your final paper. You may also benefit from conducting an Internet search of the Business Model Canvas to become comfortable with how it works, particularly in the investigation of patterns, design, and strategy. There are also various YouTube-type videos on the web that demonstrate the use of the canvas for this phase of your work with your canvas.
Instructions: Write a 600-750 word paper that presents your conclusions about the pattern(s), design(s), and overall business strategy depicted by your canvas. Metaphoric and framing applications should also be discussed. The paper should be written in third person and is not reflective (first person not acceptable). A title page and references page with a minimum of three sources is required (no abstract needed).
IMPORTANT NOTE: One of the common errors that students make in the writing of this paper is to limit the discussion of the “frames” (Bolman & Deal) and “metaphors (Morgan). Do not merely mention these items, but discuss the implications of them. What “frame” best depicts your organization and why? What does it tell you about the effectiveness of the context/perspective of the interactivity within of your model? Make the same sort of consideration in relation to the most appropriate metaphor that describes the functionality of your organization/business. Look for the “so what” in your consideration of pattern, design, and strategy. This is where the consideration and reflection based on your model—with added insight via the frames and metaphors—provides you a substantive understanding of the implications of the pattern, design, and strategy. Consideration of change, or confirmation of direction—will be revealed in this process.

Essay Sample Content Preview:

Business Model
Name
Course
Instructor
Date
Introduction
It is undeniable that Apple Inc. has managed for quite a long time to stay ahead of the competition. This is the case despite the fact that industry is one of the most competitive, with products becoming obsolete in a matter of months. Information technology is highly diversifying and only the best companies manage to stay of the curve. One of the main patterns that can be identified from the business model canvas previously discussed is the fact the company embraces innovation. This is an aspect that spreads from its services and devices. The company has managed to continually wow their customers with uncompromising innovative designs. At the same time it is also crucial to note that the company thrives on quality assurance, such that the clients are assured of above average products.
There quite a number of competitive devices and services such as those offered by Samsung and Google, but the bottom line is that Apple products offer guaranteed superior quality. This is an aspect that comes quite clearly under the key activities in the business model canvas. In reference to design, the company has managed to make sure that are interconnected. This is to mean that the clients are assured of an ecosystem that they can really on. This is a crucial aspect especially where customers are looking to use a platform that offers the best chances of higher productivity levels. The company has also invested in designs that are easy to use. This is characteristics of the operating system, apps and the online services that they offer to the clients. Clients are able to easily navigate through the functions with ease with great level of comfort. In term of strategies, the company employs some of the best talents in the market and maintains a sizeable pool of intellectual resources. Physical resources are also vast and well managed to make sure that the level of output and the quality is guaranteed at all times. The company has also edged out a niche, by strategizing on manageable segments. There are several high ranking devices in the market, running on a number of platforms all of which have online support and can easily be interconnected on the Apple ecosystem(Businessmodelgeneration.com, 2015). The devices and the services are also brought to the clients and potential clients through multiple clients. It is also important to point out that the company has strategized in ways increase revenue streams while driving a cost effective production line. All these are ways that the company has managed to stay ahead of the competition and make ground breaking revenues despite the competition levels from platforms such as Windows Phone Mobile, Android and Blackberry(Digitalbusinessmodelguru.com, 2015).
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