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Pages:
3 pages/≈825 words
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1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Date:
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Topic:

Successes and Failures of Foreign Market Entry for the Coca-Cola Company

Essay Instructions:

 

VIII.      SOCIAL-CULTURAL ENVIRONMENT(diane)

A country’s business environment may be influenced by the importance of family, religious beliefs, and demographic trends. Interviewing a person who has lived in, worked in, or traveled to a country that you are researching will be beneficial in understanding what influences business there. Considerations for research are:

 

1. Demographic trends (birth rates, literacy rates etc.) that might influence business activities (e.g. lower birth rates result in an aging population with expanded demand for health care).

2. Cultural analysis of language, customs, traditions and beliefs of a country. (Religious beliefs may make the sale of certain products inappropriate in some countries.)

3. Social institutions analysis that influence business (i.e. family, church, labor organizations).

4. Informal trade barriers created by social and cultural factors (communication styles and negotiating tactics vary around the world resulting in the need to adapt to the host country’s culture).

Essay Sample Content Preview:

Successes and failures of foreign market entry for the coca-cola company
Student:
Institution:
Executive summary of the company
Coca-Cola Company is a Multinational American company that mainly deals with non-alcoholic beverages. The company’s brand was brought into existence by Griggs Candler in the year 1889, and later in 1892 the company was formed. The company has licensed various distributors in the world to sell their beverages. The company focuses on producing the syrup concentrate which it sells to its franchisers in the different parts of the world. Since the company was postulated, it has made various acquisitions that have helped much in the success of the company in all the years that it has been in existence. For instance, in the year 1960 Coca-Cola acquired Minute Maid; in early 2000, the company also acquired Odwalla for $181 million. These acquisitions have enabled the company to maintain its significant position in the market. Moreover, the acquisitions were mainly made in order to avoid the stiff completion in the market that is brought by other potential companies.
The company has been classified among the best performing entities in the world. This is because it has been recording high returns from sales to their customers. The company has established its subsidiary branches in more than 200 countries across the world (Werner & Stoner, 2010). Coca-cola sell more than 50 billion of their all round beverages in a single day. 1.5 billion of the beverages sold bear the name and trademark of the company. It has also been trading on the security exchange markets since 1920. In the stock market, Coca-Cola Company has also been rated among those that make the Dow Jones.
Coca-cola Company has been in operation with different Chief Executive Officers in different tenures of their governance. Currently, Paul Austin is the C.E.O and the Chairman. Mainly, the company has been emphasizing on advertisements that have kept the consumers aware of the existence of the products. It also deals with other drinks like Sprite, Fanta among others. According to a conducted survey, the company deals with over 500 brands that are sold all over the world (Werner & Stoner, 2010).
Unfortunately, the company has also been facing stiff competition from companies like Pepsi. In a certain time, a number of employees from the coca-cola company have been charged in the court of law for secretly disc...
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