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Business & Marketing
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English (U.S.)
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Topic:

Describe Effects and Solutions to Cognitive Dissonance

Essay Instructions:

Define cognitive dissonance and provide an example. How might cognitive dissonance impact a future home purchase? Car purchase? What, if any, resolutions would be possible?

Essay Sample Content Preview:

EFFECTS AND SOLUTIONS TO COGNITIVE DISSONANCE
By
University
Effects and solutions to cognitive dissonance
Cognitive dissonance theory explains how people reach a state of discomfort and resort to harmony. It affects how people make decisions and value the decisions they have made. This is the analysis of the effects and solutions to cognitive dissonance.
Cognitive dissonance refers to conflicting behaviors, attitude, or beliefs, causing a state of discomfort to a person. This leads to adjustment of one of the behaviors, attitude, or belief in order to reduce discomfort and restore balance. Festinger recommended this theory in 1957, by suggesting that human beings are compelled to hold their inner self in harmony and avoid discomfort (dissonance) (McLeod, 2014). Example is an alcoholic (behavior) knows that ex...
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