Cross-selling and how these it led to increased selling success

Cross-selling and how these it led to increased selling success
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Cross-selling is an important business tool that can lead to increased selling success. According to Michael Scott (2014), cross-selling can boost revenue of a company when properly implemented. The cross selling is a concept that enables a business to sell multiple products to its members and ensure their loyalty to those products. According to Scott, a successful cross selling employs several techniques including the use of strategic data, consultative selling, and staying connected.
Use of strategic data enables a company to learn more about the needs of its customers. This strategic data provides information about customer’s interests and preferences. Businesses use the information to design products and services that suit their customer’s needs. This strategy increases sales.
Consultative selling approach involves gathering deeper information about customer feedback and their situation before introducing a product in the market. This approach utilizes data collection and interpretation techniques. Salespeople consult to establish customer relationship. This consultation assures members that they are important hence maintaining satisfaction and clients’ loyalty.
Staying connected is a...