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1 page/≈275 words
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Business & Marketing
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English (U.S.)
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Topic:

Effective Publicity Campaigns

Essay Instructions:

Effective Publicity Campaigns
Billboards, public transport placards, television ads, media programs, websites, and social media are all resources used to deliver messages. Some messages are burned in our minds, and some are not. As an issue gains momentum, the prevalence of such messages increases. In this week’s Discussion, you evaluate publicity campaigns to inform decisions your group might consider when developing a publicity campaign for your group’s topic. 
To prepare for this Discussion:
•Review Chapter 8 in the Loeb (2010) course text for insights into community mobilization and related influences on decisions for publicity campaigns. 
•Select a current or relatively recent example of a publicity campaign associated with a social issue in which you are interested or involved. 
•Evaluate the publicity campaign. What mediums, messages, and techniques did the campaign employ and what made it effective? 
your evaluation of the effectiveness of the publicity campaign you selected. Conclude your posting with insights you have gained about publicity campaigns and effective dissemination of information that could inform your group’s publicity campaign (ours is childhood obesity)

Essay Sample Content Preview:

Effective Publicity Campaigns
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Let’s Move! is a campaign against childhood obesity launched by the First Lady Michele Obama. This is a type of public health communication campaign. The campaign is based on the fact that childhood obesity rate has tripled over the past three decades and has become a public health problem. Obese children are at risk of developing chronic obese related health problems like diabetes, high blood pressure, heart disease, asthma and cancer. The campaign aims at getting everyone involved in ensuring a healthier future for our children through healthy eating and physical activity.
The Lets move! campaign features television, print, radio and outdoor public service advertisements. The message is targeted at children and their parents of different ethnic and socio economic backgrounds. Rather than telling the audience what to do the campaign shows them what to do. This approach leads to change in attitude and ultimately influences behavior change. Targeting specific ...
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