Environmental Pressures

Environmental Pressures
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Introduction
For the mid size fast food company, Ibis hotel, there are a lot of pressures that have to be dealt with on a daily basis, especially in the last few months. While some of the pressures have redefined the targets and the future goals of the company, there are a lot of benefits to be reaped from the trends and the strategies that have been implemented and those that are yet to be laid out. As the level of competition increases and the environmental awareness on the country increases, there is a lot of pressure on the firm to change a few elements of its operations. As a result, the company has been under immense company al and environmental pressures (Rajeshwari & Kavitha, 2012).
Table 1 of 1
Environmental pressuresPressures Level of influence Reduce electricity costs High Introduce recycling techniquesMedium Reducing transport pollution Low 
Evolution of the Environmental Pressures
Ibis hotel started five years ago with only one store and three employees, majoring in French fries, sodas, fresh juice, doughnuts, cakes, coffee, tea and chocolate drinks. At the moment, the hotel management runs eleven stores, with over twenty five products foe the customers to choose from and one hundred and fifty employees to serve the clients (Kagan, Gunningham, & Thornton, 2003).
In light of the environmental pressures, over time the environmental policies have become more stringent. There are more requirement to be fulfilled than there was five years ago. As a company objective, the management is implementing some of the strategies that will enable the company focus on green economy. The electricity costs have increased over the years as more equipments are acquired and more branches are launched. As such, there is need for green energy initiatives to spearhead the environmentally sustainable practices (Kagan, Gunningham, & Thornton, 2003). Majority of the waste that the stores generate can be recycled and have in the past been dumped as waste. As the company embraces the environmental sustainability initiatives, recycling practices are going to be integrated into the waste disposal mechanisms of the various stores. As the company stores have increased, most of the raw material and other supplies have been sourced from great distances. However, the company is initiating a program, where most of the supplies can be sourced from close quarters available to reduce the costs of transportation and pollution of the air and generally environmental degradation (Rajeshwari & Kavitha, 2012).
Financial Impacts of Environmental Pressures
Over the last two years, the cost of electricity at the company has been increasing steadily and now stands at 30% more than it was two years ago. The cost of transportation has also increased by 15%, over the last one year due to the fluctuating oil prices in the country. Additionally, the cost of new hires has been on the rise, as most of the experienced staffs have been poached by the upcoming hotels (Kagan, Gunningham, & Thornton, 2003). This has increased the cost of new hires by more than 7% given that the management has to hire new employees every time an e...