Business Ethics: Vision and Mission Statements

Running head: VISION AND MISSION STATEMENTS
Vision and Mission Statements
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Vision and Mission Statements
A mission statement is a document that states the purpose of the existence of an enterprise. It should integrate socially measurable and meaningful criterion that addresses the organization’s public image, targeted market, its products and services, the ethical position of the organization, the geographical field of operation and the expectations for profitability and growth. The mission statement could range from simple to complex ideologies. An example of such a statement is the Microsoft mission statement which states that the Microsoft Company seeks to work to enable individuals in the globalized world to realize their full potential (Microsoft Mission Statement, 2006). A vision statement is a framework of all the organization’s strategic planning and serves as an inspiration for the future; it articulates ones hopes and dreams for the business and reminds all the participating parties of what they are trying to build. Unlike a mission statement appearing in the article Microsoft Mission Statement (2006), it is for members...