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1 page/≈275 words
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APA
Subject:
Business & Marketing
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Essay
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English (U.S.)
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Topic:

FedEx Corporation Tapping E-Commerce

Essay Instructions:

Module 5 - Background

E-COMMERCE AND GLOBALIZATION

Required Readings

Supply Chain and E-commerce Powerpoint Slide

Optional Readings

Heizer and Render's book provides a nice and comprehensive overview of Operations Management. It is highly recommended if you are serious in pursuing a concentration in Operations Management.

Heizer, J and Render B. (2001) Principles of Operations Management, ISBN 0-13-027147-0

Gerhard J. P. (2002) International Operations Management. Copenhagen Business School Press ISBN: 8-76-300068-7

 

 

 

Consider the FedEX Corparation you selected for Module 1. Integrate the concepts and operations management principles that you've been studying in this module and turn in your one to two page paper addressing the following questions :

  1. Check the internet about the company you chose. Check the websites as well. How is e-commerce applied in the organization?
  2. How can e-commerce provide competitive advantage for that organization?
  3. Relate to the former IBM chairman Louis Gerstner's comment "all about cycle time, speed, globalization, enhanced productivity, reaching new customers, and sharing knowledge across institutions for competitive advantage." Can you relate what you have learned in this module to the function of e-commerce in the organization?

SLP Assignment Expectations

  1. Answer questions with clarity.
  2. Show depth and breadth in your paper to enhance the quality of your paper.
  3. Try your best to search in our library to find some papers/articles to support your argument and show them in the reference list.

 

Essay Sample Content Preview:

FedEx Corporation Tapping E-Commerce
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Currently, FedEx is exploiting all the advantages of e-commerce. Rayport and Jaworski (2003) present that the organization formed its website in 1994 to enable customers to access information. Since such a period, the corporation has developed the significance of the website as a platform for developing customer interest as well as attracting clients. In addition, the corporation has managed to form exceptional online shopping solutions for its clients; thus, enable customers to buy items from its websites. The company’s online portal has enabled shopping to be much easier, to save cost and time of traveling to a physical store and to ensure products are delivered directly to clients (Axson, 2013). The company’s website facilitates shopping online and allows clients to share their views about products and services they receive from the corporation. Registered clients are given personal login including passwords; therefore they can rate and review services and products sold at the company’s store. FedEx swiftly responds to such reviews to enhance customer satisfaction and develop its operations.
E-commerce offers great benefits to the corporation. The company’s online platform has managed to attract and contact many customers; currently more than 60% of clients buy online via FedEx Web Services (Iverson, 2009). The company is using e-commerce to gain competitive advantage against its rival competitor (UPS-United Parcel Service, Inc). Venturing on online shopping has enabled FedEx to earn significantly increased revenues. Online experience ha...
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