The Himalaya shampoo

Marketing Strategies
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Introduction
On a regular basis the successful business people take time to think and re-evaluate the strategies fit for the various models and businesses, with the sole reason of maximizing the profits.It is common that most of the ideas will revolve about redefining the market, the product or the company staff. New products developments and exploring other markets are some of the central ideas, which rock the board rooms (HYPERLINK "http://unbounce.com/author/renee-warren/" \o "Posts by Renee Warren"Warren, 2013). These ideas can be overwhelming especially where the company is in dire need to make some changes that will see the company boost its profit margins. This is due to the fact that each of the options is riddled with its own set of challenges and risks that could mean losses for the company. As such, the company needs a strategic approach, which will help narrow down to the options that best fits the profits margins and balances out the strength, threats, opportunities and the weaknesses (Ashe, 2013).
The Himalayas shampoo company
The Himalaya drug company has a national and international reputation in the manufacture, marketing and distribution of products in the range of; personal care products, baby care products, pharmaceuticals and even animal health care products. The company is looking to venture into the Indian market, which in the last few years has proven to be very promising for the hair products businesses. Current statistics indicate that the marketwas worth between 15 and 18 US billion dollars in the year 2010 and is projected to rise to 33 US billion dollars by the year 2015. Himalayas has a set of new products that are developed from herbs and plans to introduce them to the Indian market. One of the main advantages the company is relying on is the fact that the Indianculture supports people looking after their appearance, especially the hair. This means that the Indian people are very conscious about how their body look and feel. Himalayas’majors in the herbal products, which in the Indian market are well received as most of the people tend to shun away from the synthetic hair products. This is not to say the company is going to have an easy ride reigning in on the market as there are other companies like the Unilever, which has introduced products such as the Nyle and the Meera. In a bid to conquer the market, Himalayas is focusing on the introduction of its products to the rural areas where similar products have not been introduced previously. The urban areas are much easier to conquer as most of the people are learned and have higher dispensable income. In the rural areas the people have less dispensable income and some of them are well not educated. This is calling on the company to devise proper strategies that will help introduce redefined packaging and advertisement campaigns that are aimed at introducing the products as well as educati...