How Chinese Retailers are Reinventing the Customer Journey

Retail Marketing
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Retail Marketing
Greeven et al. (2021) present the main argument that Chinese retailers have been taking the lead in ensuring that they reinvent the customer journey to help optimize the returns from the retail market. The argument has been adequately supported by first acknowledging the potential that the Chinese retail market possesses. The provision of facts and statistics helps in creating a practical approach to supporting the argument. For instance, Greeven et al. (2021) indicate that the Chinese retail market is the fastest-growing market, with a market worth approximately five trillion dollars. In addition, the acknowledgment that the retail