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Essay Available:
Pages:
5 pages/≈1375 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
Date:
Total cost:
$ 24.3
Topic:

Lint Clothing Limited Company's Marketing Plan

Essay Instructions:

From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company's background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research. For information on Website analytics, visit Google Analytics at http://www(dot)google(dot)com/analytics/why/. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a five to six (5-6) page paper in which you: 1.Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment. 1.Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. 1.Specify the primary and secondary target markets for your company. Be sure to cover the 4Ps, 5Cs and STP. 1.Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics. 1.Conduct both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company. 1.Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: •Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. •Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Essay Sample Content Preview:

Lint Clothing Limited Company’s Marketing Plan
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Institution:
Executive summary
Lint Clothing Limited Company, 2010 by three close friends, Mark Anthony, Anna Cain and Andy West. The three have been friends since high school and formed the company after college. Mark is the current CEO while both Anna is the Marketing Director and West the Finance Director. This marketing plan is for the next five years, when the company plans to expand within England and the USA. America is a new market and the company plans to venture in California first before moving on to other parts of the American market. The expansion also includes the construction of a new manufacturing plant in California to increase production capacity, at the tune of 3 billion dollars. The company is also going to expand the distribution chains in California and England at the cost of 1 billion for the setup of twenty chains stores. Five of the stores will be in England, the rest will be California. The company will also set up a website in California for the purposes of online shopping and promotion campaigns. To encourage customers to engage in outdoor activities, the company will do so through competitions and conservational activities. The main competition in the United Kingdom include; Berghaus, Higear, North Ridge, Regatta and Rab among many others. In California the competition includes well-established companies such as The North Face, Black Diamond, Prana, Marmot, Volcom, Oakley and Dakine among others. There are great opportunities in the two markets especially with custom clothing and luggage as well as other innovative brands (Yudelson, 2006).
Company Description
Lint clothing limited is a company that was started four years ago by three close friends. Mark Anthony, Anna Cain and Andy West, started the company two years after they cleared campus. Mark attained a degree in business management, while Anna had a degree in marketing and West majored in finance. Mark and Anna had quit their jobs one year after campus and were working on building the company from scratch. They both had been working in the clothing industry, before they quit their jobs. West on the other hand had been the finance manager of one of the baseball clubs in his home town and had been helping Anna and mark with their finances before he decided to quit his formal job to join mark and Anna one year latter (Yudelson, 2006).
The three friends developed a business plan, where they targeted joining the clothing industry specifically with respect to outdoor clothing with a universal appeal. They all had a strong passion for outdoor sports and regularly participated. As such the business plan was quite natural for them and this gave them great focus. The product line for the company is quite explicit of their passion. The main products; include baseball caps, cotton t-shirts, vests, fleece jackets, scuffs and sweaters. The company targets clients that enjoy their time ou...
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