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Business and Marketing Zappos is an online shoe company which was founded in 1999. The company`s main mission was to provide its customers with a wide range of shoe brands, colors, sizes and styles. At the moment there are over 50,000 brands of shoes retailed in Zappos including brands such as Steve Madden heels, Ugg boots and Nike CITATION Max07 \l 1033 (Chafkin, 2007). The company expanded in 2007 to accommodate clothing, handbags, watches and eyewear. I chose the company because it is well organized in all areas of its business including the manner in which it recruits its employees, its culture, its customer service and supply chain. This organization structure has seen the company increase its revenues in leaps and bounds. The company stands out as the most prominent on line shoe retailer with its profits plunging up to 1.2 Billion in 2000. The company has an outstanding reputation in the manner in which it recruits its employees and the role that the human resource department plays to ensure that all employees are competent enough. The company attributes its success to the Human Resource department and its employees who are always committed to offer best services to customers. Zappos applies a royalty business model supported by relationship marketing CITATION Kum04 \l 1033 (Kumler, 2004). In the recent past the company has experienced both market and profit growth which are attributed to the good customer care services that the company employees offer. According to research 75 percent of its customers are repeat customers who are overwhelmed by their services. The company emphasizes on keeping up with its core values and principles which facilitate smooth running of their business. To uphold the company culture, the company publishes a culture book each year containing at least three entries from the employees describing the company`s culture CITATION Kum04 \l 1033 (Kumler, 2004). This helps employees keep in mind the company`s pivotal values and principle hence triggering them to work towards achieving these goals. In ensuring that a competent staff is accommodated in Zappos, applicants are subjected to two thorough interviews. The first ...