4Ps Of The Marketing Mix: Cconsider To Be Most Important?

Marketing 4 Ps
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Marketing 4 Ps
The 4Ps of marketing is a model that is used to improve the factors of marketing for new products or services. The 4Ps include price, product/service, promotion, and place; they help in defining marketing options so that the new product can meet the needs or demands of the customer (Kotler, 2013). To best understand the 4Ps, they should be elaborated by questions; Product/service, what does the customer want? What features have to be included? How will it be used? What size should it be? What should it be called? ("The 4 P’s of Marketing", 2017). Place, where should buyers buy the product/service? Can the right distribution channels be accessed? Is there a need for a sales team? And how intense is the competition in that region? Amongst others ("The 4 P’s of Marketing", 2017). Price, what value should the buyer expect? Should it be valued according to the region or standardized? Is customers price sensitive? Should we offer price discounts and h...