Porter Novelli or Southern Company Case Study

Porter Novelli management strategy
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Porter Novelli is one of the most reputed PR agencies. Founded in Washington, DC, it believes in the creation of strategic marketing approaches used in the commercial sector could and should be applied to help nonprofit organizations improve public health, address social issues, improve business performance and so on. The company has client base in over 50 countries. It also manages more than a dozen global programs for big companies such as Qualcomm and Dow (Mena, 2012). Its ascension to its position can be attributed to the efficiency of its managerial decisions. It focused on talent management strategies that improved the efficiency of its operations. The company’s success can be evaluated in different aspects as follows (hyperoffice.com).
The role of leaders in the formation of the performance management strategy
Leaders play a vital role in management strategy. At Porter Novelli worked on improving its position in the competition, emphasis was placed on the need to manage their human resources. This was to be realized through construction of a performance management strategy.
Strategic leaders played a significant role towards the implementation as well as the efficiency of the performance management strategy. One of the most important needs for a strategic leader is to organize the activities that will need to be integrated with the strategy. Their roles in the strategic management are: first, to establish the training program. Second, they develop mandatory job, safety and health status as elements that are needed for a good working environment. Third, they also provide development, evaluation, analysis of the hazards that may happen as a result. PN employed the HR mangers for the deployment of the performance management strategy (Lockwood, 2010).
It was important for the company to deploy the strategic management in an effective way. As a result of this requirement, the leaders anticipated and emphasized collection of data as well evacuation of the employees as well as any other performance related activity (Goldsmith, 2010).
Collection of data should be done in a way that shows the performance of an individual employee. It should as well be able to adjust accordingly. Different criteria should therefore be employed in order to have standardized results. Here are five criteria that could be used to identify effectiveness of talent management strategy.
5 criteria for evaluating effectiveness of talent management strategy
Human resource is in most cases the most invested in resource in a company. However, not all times does the amount of work equals the wages. These criteria could be used to collect data as well as evaluate the effectiveness of one’s work (5 Simple Talent Management Strategies. 2009).
Identify goals
Each business has goals for which it works towards. While some goals may be common in business of same type, some goals are unique to a business. By identifying the goals of an organization, these may drive the business to the specific goals for success. The specific goals are an important the first step towards choosing the required talent. The HR also provides managers with data to choose the required tale...