Sunrise Beverages “Porter’s Substitutes, New Entrants, Competitors” Business Essay

Sunrise Beverages
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When a company moves from being a startup to becoming an established and mature corporation, it sometimes loses what made it successful in the beginning. Both Starbucks and McDonald’s have spent years in the food and beverage industry and are known to provide consumers with some great products. Today, they have their food stores in almost all parts of the world, which means it is going to be difficult for a startup like Sunrise Beverages to secure a good position in the same food and beverage industry. Starbucks is, no doubt, an intense competitor for Sunrise Beverages since it has already made its name due to its high-quality tea products, pastries, snacks and juices (Karthik & Dixit, 2015). Similarly, McDonald’s has been selling French fries, cheeseburgers, milkshakes, breakfast items, soft drinks, chicken products, desserts and fresh juices since 1940, which means it is another intense competitor for Sunrise Beverages (Aitalieva & Panasyuk, 2016).
When it comes to selling high-qua...