Sign In
Not register? Register Now!
Essay Available:
Pages:
1 page/≈275 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Pre-Existing Consumer Needs

Essay Instructions:

Answer the question below:
Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.
Additional info to help with answer:
Needs are essentially a perceived difference between where you are and where you want to be (either or both the current and desired state maybe changed for need recognition to occur). They are manifest through benefits: a favorable result the buyer receives from the product (What is in it for me?), but they must exceed some threshold to activate behavior (assuming a solution is possible and within economic and temporal resources). Wants are specific alternatives to satisfy that need (few needs, many wants). Internal or external stimuli may trigger them. Environmental and individual differences influence need recognition. Needs may include: love, social image, pleasure, and financial security. Benefits may include: save time or money, peace of mind, happiness, and confidence. 
paper must be within 250 words and have 2 references.

Essay Sample Content Preview:

Pre-existing consumer needs
Name
Course
Instructor
Date
Consumers typically have their own needs, and marketing shapes their desires and wants. Marketing influences the consumers’ buying behavior as they may choose one brand over another, and besides marketing the price as well as brand loyalty also influence their behavior. Consumers also adjust their purchasing behavior depending on their needs (Blythe, 2008). Consumer choices are not necessarily random as values’ goals, social and emotional factors come into play in the decision making process.
On one hand, marketing is aimed at developing new desires, since the ads focus on a specific target market (Hackley, 2013). As such, marketing appeals to a particular group or groups, and although the individuals may initially be uninterested they may respond positively to a marketing campaign over time. Marketing focuses on the power of persuasion to get the customers attention and create demand. Companies also conduct research on the shopping habits of consume...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

You Might Also Like Other Topics Related to manifest destiny:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now