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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.K.)
Document:
MS Word
Date:
Total cost:
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Topic:

Pull and Turn clean Hygiene Handle

Essay Instructions:

Note: The essay is about Pull and Turn clean handle. There is tow part u should complete: 1- part 1 : - I've already done a survey on pull and turn clean handle ,Please analyze and comment on the result data. The survey result is below the sample = 20 people - Database analysis What kinds of information will you want to collect and store to help you make better executive decisions about your business? If you store information in a data warehouse for later analysis, your data warehouse systems can help you identify trends within your company in sales, marketing, production, and finance. The sales and marketing data will be particularly useful for managing your marketing plan. 2- part 2 : - u should write about the competitive strategy (the porter's five forces ) The business plan should define the industry and assess the attractiveness of the industry today and into the future. The major issues that need to be addressed are Porter’s Five Forces, namely: • Barriers to entry – how likely is it that there will be new entrants? • Bargaining power of suppliers – will profits be expropriated by suppliers? • Substitutability of the industry's products with those from another industry – will this place a ceiling on the new venture’s prices and profitability? • Bargaining power of buyers – will profits be expropriated by suppliers? • Competitive rivalry within the industry – will rivals act to reduce profitability? - The competitor are PURELL, Dettol and the Pure Hold Hygiene Handle - Here is a link to understand what is porter's five forces http://www(dot)mindtools(dot)com/pages/article/newTMC_08.htm 3- Please do not write introduction and conclusion, just follow the criteria 4- Please write more on part 2 and less in part 1 5- Please use Article and books Thanks

 

The essay is about Pull and Turn clean handle. There is tow part u should complete:

 

1- part 1 :

- I've already done a  survey on pull and turn clean handle ,Please analyze and comment on  the result data. The survey result is below

the sample = 20 people

 

- Database analysis

What kinds of information will you want to collect and store to help you make better executive decisions about your business? If you store information in a data warehouse for later analysis, your data warehouse systems can help you identify trends within your

company in sales, marketing, production, and finance. The sales and marketing data will

be particularly useful for managing your marketing plan.

 

 

2- part 2 :

-  u should write about the competitive strategy (the porter's five forces )

The business plan should define the industry and assess the attractiveness of the industry today and into the future. The major issues that need to be addressed are Porter’s Five Forces, namely:

  • Barriers to entry – how likely is it that there will be new entrants?
  • Bargaining power of suppliers – will profits be expropriated by suppliers?
    • Substitutability of the industry's products with those from another industry – will this place a ceiling on the new venture’s prices and profitability?
    • Bargaining power of buyers – will profits be expropriated by suppliers?
    • Competitive rivalry within the industry – will rivals act to reduce profitability? 

 

 

- The competitor are PURELL, Dettol and the Pure Hold Hygiene Handle

 

- Here is a link to understand what is porter's five forces

http://www(dot)mindtools(dot)com/pages/article/newTMC_08.htm

 

 

 

3- Please do not  write introduction and conclusion, just follow the criteria

4- Please write more on part 2 and less in part 1

5- Please use Article and books

Essay Sample Content Preview:

Pull and Turn Clean Hygiene Handle
Name:
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Date:
When developing a database for use in market analyses, there are a number of data categories that need to incorporate relative to that of the competition. One of the data categories is the customer base of the company relative to the product in question. The numbers of the customers who buy the Pull and Turn clean Hygiene Handle from the company form the customer base. This data is crucial, with reference to strategizing on the best way forward now and in the future. The pricing regime of the product also needs a futuristic perspective (About Marketing Mix, 2014). The pricing plays a great role in the customers’ budgets; this also implies that, sales in units with reference to wholesale and retailed units are also another data category to consider. The number of sales made relative to the pricing regime plays a big role in the company’s growth in the future and provides invaluable data to the production department and the sales department. With this data, the company can assess how close or far off they are from achieving their target market share. Market share data is also crucial, as it is indicative of the success or failure that the company has had. It can also be fundamental in conducting further research about the market and the product in question (Nibusinessinfo.co.uk, 2014). The brand message is also essential given that it is indicative of what the customers feel about the product in terms of quality, applicability and the company associated with the product. Customers do not like to be associated with brands that exude poor branding messaging as this also gives the impression of them as well. At the same data on expenses is crucial with reference to future strategies.
Entering and maintaining profitability within a new market can be one of the trickiest aspects that the company has to deal with. As such, it is important that the strategies of conquering a market niche that need evaluation, very carefully before billions of dollars are committed. Michael porter came up with five forces that every company in any given industry has to consider before making a decision. With reference to Pull and Turn clean Hygiene Handle, the company can be sure that there is going to new entrants to the market (Quickmba.com, 2014). Given that the market for sanitizing door handles is a new trend in the industry, more companies are going to bring up their version of the door sanitization systems. Companies like PURELL and Dettol, which are competitors to the Pull and Turn clean Hygiene Handle, but have been producing t...
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