Space and Place Presence for an Organization

Running head: SPACE AND PLACE PRESENCE FOR AN ORGANIZATION
Space and Place Presence for an Organization
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Abstract
Marketing is an indispensable activity in any organization which is profit generating or non-profit making. Marketing involves vital decision making processes that determine the prosperity of any organization. For a company to keep abreast with its competitors in the current technology-ridden generation, it must not only impose its presence physically in a place but must also command digital presence for effective positioning in various market segments. Online presence will guarantee easy access by all potential customers all over the world as opposed to physical presence that only serve those who are within the locality. In the previous periods, presence, which is the most crucial aspect for the success of any organization, was mainly by physical location. In recent times, many organizations have taken to internet marketing and combine both physical and digital presence. This work explores both physical and digital presence and the marketing implications of using both mediums in reaching the market segment.
Marketing Implications of Using Both Mediums to Reach Market Segments
It is a crucial step that an organization should have both space (digital) and place (physical) presence in order to be able to reach all its market segments effectively. It is clear that any organization should be familiar with the implications of using both mediums to reach the markets.
As concerns physical presence and organization should be located in a central place which is easily accessible by all its target market and with high security for both the business and the customers. Digital (space) presence ensures online presence of the organization to its customers where they can make orders for what they need thus ease their quest to get their wants satisfied. The distance that separate the customer from the company is reduced greatly through online presence. The clients are in direct contact with the company by logging on to the company’s website. The customer...