SWOT Analysis on Apple

SWOT ON APPLE
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SWOT Analysis on Apple
Strengths: There is no doubt that Apple's greatest strengths is the closed ecosystem of loyal customers that is continuously expanding with every new device that the tech giant introduces into the market. This is due to it's strong brand reputation and a well-defined network of stores. According to Hassan (2013), as a leading innovator in mobile and computing technologies, Apple has posted over 43% profit and is reported to have over $10 billion in the bank. Apple, unlike it's major competitors, has no debt.
Weakness: Perhaps the most obvious weaknesses in Apple is the high pricing of its products, decreasing market share and the long term gross margin decline of it's profits. There are many other issues that Apple faces legally including patent infringements and numerous complaints of the defects of their newer products despite the already well documented compatibility issues of it's operating systems (Rodrigues et al, 2013).
Opportunities: Apple is definitely set to benefit from the rising demand of smart phones and t...