Zipcar

Zipcar
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Introduction
As one of the most successful companies dealing in rental cars, Zipcar has unveiled their new model service that will allow their customers to have flexible long-term plans that gives them access to sharing vehicles hourly or on a daily basis. This can be done between the members who are registered with the company where they can share the vehicles. This will make the idea of car renting much more effective that ownership. Since it was founded back in the year 2000, the company has been in a position to expand outside the United States and move on to other countries such as the United Kingdom, Austria, Spain and Canada, amassing a clientele of more than one million customers.
Strengths
With growing geographical reach the company is controlling quite a sizable chunk of the market. With the operational structure that is global, Zipcarhas the advantage of competing at the international level where majority of the companies have not ventured yet.Expanding even further into the global market and seizing the opportunities that are presented at this level. Other than the increased market share there is also the ultimate prize of increased revenues to the company.
There is also the aspect of the unique customer services that the company is bringing to the new markets which will give the competitive advantage. By providing the customers with the ability to flexibly share the car on the hourly and daily basis, the customer are placed at a better place than car owners who have one chance at getting a car choice right. Many of the middle class families would want to own the car of their dreams but they have limiting funds and have to make do with the little they have to gamble and buy a car that fits all their needs. With the new model of flexible car renting, the families can enjoy their money’s worth without the hustles.
Weaknesses
The company has been operating with a thin margin given the fact...