Page's Principle of Telling the Truth

Overview: This course seeks to go beyond the tactical skills learned in other courses by having students consider the professional world they are entering in the next several months and the issues associated with leading and managing public relations organizations in the future. The course is purposely designed as a seminar, with small numbers of students, to ensure discussion. The success of the class is dependent upon each person carefully reading the assigned materials and providing thoughtful reflection on the key points made in those readings, plus those made in lectures and class discussions. This essay exam seeks to assess students’ comprehension of the key principles presented to date and their ability to project them to their future careers. Instructions: This instrument is based upon the assigned textbook readings; daily newspaper readings; class lectures and class discussions; and career management tips from the first week of class through the present. Use any/ all of the assigned readings, lectures and lecture notes, any handouts, plus personal experience (jobs, internships, previous classes) and observations. In answering the questions, make appropriate and relevant references to the readings, slides, book reviews, or Wall Street Journal, PRWeek, or NY Times articles. Note: do not rely solely on any one source for your responses. The evaluation is valued at 80 points. Below you will find two sections, with 11 questions. You must answer TWO of the three questions from Section A; and in Section B, you can choose any FOUR questions. In the end, you will have completed six questions, each valued at 12 points, for a total of 72 points. The overall quality of your writing will be assessed at between one and eight points. Be sure to indicate the number of each chosen question. Answer all questions completely, within the guidelines for length noted below. Format and Length: Short essay form is preferred, but outlines are acceptable if/when appropriate. Please type your responses, doublespaced, and save a copy of your submission for yourself. Each question 1 should be a minimum of 250 words and a maximum of 500 words—using 10- point type as a minimum and 12-point type as a maximum. APA Style is required. (This equates roughly to one page minimum to two pages maximum.) Citations: For each question, give at least two distinct reference citations used in creating your response. (That means do not use the same source in any one question.) Place the citations at the end of each response, not at the end of the exam. A bibliography at the end of the exam is not necessary. Again, APA Style is required