Effective Communication Target Audience

Effective Communication Target Audience
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Effective Communication Target Audience
Communication Methods to reach an intended audience
The term Communication simply refers to a process of sharing or relaying certain information between and or among people. Within a normal society setting, there exist a number of channels via which information can be relayed among people. Concisely, there exist channels like verbal or oral communication, written and non-verbal communication. Digging deeper, one finds other specific forms as examples including telephone communication, e-mails, blogs and websites in addition to the many forms of media and advertisement. This paper discusses the different methods of communication related to issues of public health as well as budgetary strategies to be considered by health educators in the event of implementing a communication plan.
Methods that can be used to reach intended audiences in a public health setting include the idea of Media Literacy; achieved by persuading positive behavioral communication. Such involves influencing the intended audience to adopt certain ideas based on overall outcome and rationale behind the information communicated (CDC NPIN, 2013). This aspect specifically touches on examples of social media platforms later outlined in this paper. It is understood that the internet has gained much prevalence over the past few decades albeit there being increased opportunity for wrongful communication. The resultant effect is that traditional forms of communication including hard copy letters, pagers, telegrams and fax have declined in usage. It is not surprising to see healthcare providers making use of electronic communication gadgets during their day-to-day routine as a communication strategic plan. In fact, interaction of people within the health sector has greatly increased as doctors and other healthcare providers conduct consultations and provide much sought after health inform...