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Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
3 Sources
Style:
APA
Subject:
Health, Medicine, Nursing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Social Media Campaign

Essay Instructions:

Using the media as a tool can be powerful when promoting a health program. There are a number of steps that need to be taken in order to effectively disseminate a message out to the group you are trying to influence. Media advocacy and social marketing are useful resources a health educator can use in a number of different ways and for a number of different reasons. For example, social marketing may be used to influence individual behavior where as media advocacy might be utilized when attempting to influence policy makers (CFOC, 2008). Case Assignment In a 2- to 3-page paper: 1.Identify the steps you would take when designing a social media campaign (provide 5-6 steps, use your required readings as a guide, and use bold headings to clearly identify each step.) 2.Describe each step you indentified and its importance when designing a media campaign. 3.Identify which of the Responsibilities and Competencies of a health educator a media campaign would address. You must clearly show that you have read the module home page and the required background materials that relate to this assignment. You are welcome to do research in addition to—but not instead of—the required readings. Please write your paper in your own words. That is the only way I can evaluate your level of understanding. Even though the papers must be written in your own words, you are required to use scholarly and professional sources to support your statement. Cite sources for any statement of fact or idea that is not common knowledge. You must cite the sources within the body of the paper and include a reference list at the end of the paper. Quotes are very rarely needed; if necessary, they should comprise much less than 10% of a paper and must be in quotation marks and properly cited. Draw upon a broad base of scholarly literature to support your statements. Websites and fact sheets may be a useful starting point; however, you are expected to locate peer-reviewed readings on your topic from the electronic library. Wikipedia is not an acceptable source of information. Use credible, professional, and scholarly sources such as peer-reviewed journal articles from the Online Library, and government, university, or nonprofit organizations’ websites.

Essay Sample Content Preview:

Social Media Campaign
Name
Course
College
Tutor
August 27, 2014
Social Media Campaign
Social media campaign entails utilization of the internet based social platforms to promote a product or brand. Advertisement through the social media such as face book and twitter garners more traffic, as the people who frequent these sites are converted into customers. This method is more cost-effective than accessing the clients through the search engines which are costly and competitive. Traffic from social media is generated free as compared to the other forms of generating traffic found on the internet. Marketing through social media is time consuming and entails involved effort which may not be convenient for everybody. The person designing the campaign must remain at par with the emerging trends and must consistently upgrade the medium in order to maintain an enduring relationship with customers and funs. Through the social media, a two-way communication channel is established between the person who posts the information and the reader. If the marketer ignores the readers’ feedback, the marketing effort may be ruined. The social media platform creates latitude for both the poster of information and the reader to communicate. There are various processes that a marketer must go through to make sure that his internet-based marketing is successful.
Steps For Designing Social Media Campaign
Step One: Identifying the Potential Customers
Before health educators commence to use the social media as online campaign platform, they should be well versed with the individuals for whom the posted information is generated. The educator must therefore know the kind of people he is trying to reach out to. In this case, the educator should know the potential consumer and get to know how he interacts with the online environment. He should have demographic information such as the kind of websites they frequent, their engagement with social media and how often they use their e-mail. The secret to effective online campaign is creating a message that centers on the value that the health care service will bring to the reader (Nardi, 2008). The marketing message must be well designed in order for the readers to see there is value with engagement in order for them to consistently convinced and become more invested in the campaign.
Step Two: Setting Target
The health educator must have in his fingertips the overarching objective of the campaign in general. Before the online campaign is commenced, the writer must have a purpose in mind in order to know what the campaign is trying to achieve. From the initial objectives the goals are unearthed to aid the marketer in making specific policies and steps necessary towards the achievement of the overall objective. The goal should be specific such as “ To increase sales by 10% i...
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