Strategic Planning for Holistic Medicine Service
Strategic planning for new service (holistic medicine) for Tower Health Healthcare systems
Phase I—Assessment: In this section, you will explain your assessment tools and approach. Your assessment should include the following:
A. An appropriate analysis tool to assess the impact of your project on your organization
B. The effect of internal and external factors on the feasibility and development of the project
C. An assessment of the financial impact of the initiative, including any necessary capital expenditures, necessary fundraising, or potential financial benefits that may result from the initiative.
D. An evaluation of additional resources needed to effectively implement the initiative, including staffing, equipment, technology needs, and so forth
Assessment Analysis
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Assessment Analysis
Appropriate Analysis Tool
Using the SWOT analysis, Tower Health Healthcare Systems can evaluate several strategic areas, including strengths, weaknesses, opportunities, and threats. According to Setiawannie and Rahmania (2019), SWOT Analysis provides organizations with a comprehensive perspective of crucial indicators essential to their performance and the overall success of the medical industry. One of Tower Health's strengths is offering a wide range of services. The facility provides holistic services like massage therapy, yoga, acupuncture, and nutritional coaching, serving many clients’ needs. Also, Tower Health services enable a personalized approach for every client since they are tailor-made to fit the client’s specific health and wellness needs. Another strength is the facility’s versatile pricing system. Tower Health has a tiered pricing system that gives clients the freedom to choose the services they need and pay reasonable fees, and the facility adjusts prices to accommodate various clients’ budgets. The facility’s weakness is competition since the holistic health industry is highly competitive. There are many alternative holistic health centers and practitioners providing similar services. Also, holistic health services can be costly and unaffordable for clients, limiting the customer base. Establishing
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